By Brianna Alleva
The idea of a subscription channel with a vast catalog spanning genres and going back years is different, to say the least.
Tubi is a new name to me, but the fact that it’s free and similar to cable is interesting to me, as someone who has felt just fatigued by the paid streaming platforms lately.
A channel like Tubi is also interesting because of all the random shows it has. The mark of a great subscription service is having shows that no other service has. Is this the case with Tubi?
Sure, most shows are also played elsewhere, typically where they originally aired. However, if you look at the entire catalog, Tubi is doing pretty well.
To really showcase this, I looked at the oldest shows on Tubi right now.
Advertise on Streaming:
Audience Demographics for CTV Ads (Who is loving Tubi)
- Young adults: Strong 18–34 audience; more than 34% of viewers fall in this age range.
- Gen Z & Millennials: Over half of Tubi viewers are Gen Z or Millennials, making it especially useful for reaching younger consumers.
- Multicultural: Nearly half of Tubi’s audience is multicultural, and the platform specifically focuses on diverse audiences and representation.
- Cord-cutters/cord-nevers: Roughly two-thirds or more don’t have traditional cable, making Tubi useful for reaching viewers traditional TV may miss.
- Highly engaged streaming audience: Tubi has 100M+ monthly active users, and about 95% of viewing is intentional, on-demand content rather than linear channels
Young, multicultural, and unreachable on cable is a hard combination to buy anywhere else, which is why Tubi keeps showing up in streaming plans. Here’s what it takes to advertise on Tubi.
Typical Advertisements (What is currently being seen on Tubi)
- Food & fast casual 🍔
- Fashion & beauty 👟
- Cell phones & technology 📱
- Gaming 🎮
- Automotive 🚗
- Travel ✈️
- Retail/shopping 🛍️
- Entertainment & events 🎬
- Financial apps 💳
- Fitness & lifestyle 🏋️
Suggestions for Advertisements (Who could be seen)
- Fast food & snacks 🍔 — “Your show is free. Your fries don’t have to be.”
- Food delivery 🍕 — Ads built around the classic “I’ll just watch one more episode…” → suddenly it’s 2 a.m., and you need food.
- Gaming 🎮 — Interactive or funny ads that challenge viewers to beat a quick game.
- Beauty & skincare 💄 — “Your skin has been watching you binge Tubi. It deserves better.”
- Fashion 👟 — Quick outfit challenges or “Which character would wear this?” ads.
- Dating apps 💕 — “You’ve found your next fictional crush. Now find a real one.”
- Streaming/entertainment 🎬 — Playfully acknowledge that viewers are watching Tubi instead of paying for another streaming subscription.
- Auto 🚗 — “The only thing that should be this comfortable is your couch.”
- Travel ✈️ — “You’ve watched enough adventures. Time to have one.”
- Retail/e-commerce
The first one, a classic, of course:
The Twilight Zone (1959)
When thinking about any older TV show, I feel like this is an instant thought: the show that inspired a remake but many other variations of the same thing (Black Mirror)—thought-provoking episodes with relevant themes, mysteries, and warnings of things to come.
Betty Boop (1939)
Wow! Older than The Twilight Zone and super cool to see. This show from the 30s about the origins of the classic character Betty Boop is unique. I can’t even imagine the storylines and the characters’ behavior. This reminds me of maybe an Archie Comics TV show (Not Riverdale!) But then again, I have never actually watched it only own some Betty Boop merchandise.
Dennis the Menace (1963)
Based on a comic character, the original TV show for the spirited boy in the striped overalls. This show inspired so many characters and jokes for years after.
The Flintstones (1960)
Another classic show that inspired so many aspects of society. The adventures of Fred, Wilma, and their kids in prehistoric times. Honestly, it would just be interesting actually to watch a full episode. The 90s multivitamins, I do know a lot about.
McClintock (1960)
I have never heard of this show before, but it looks like a Clint Eastwood Special. Maybe that just means a Western TV show. Reading the plot, however, is the TV show Yellowstone a rip-off of this show? Older rancher fighting against people that want to take their land, including family, government, and nearby Native American tribes? Sounds very familiar, unless I am just the last one to know and it is just actually common knowledge—either way, watching a show that inspired so many after is a must.
Get your brand into the catalog people actually watch
You pick the audience, and we put your ad in front of exactly those households across Tubi, Pluto TV, Roku and the rest of streaming, with reporting that names the publishers driving the result. Tell us what you’re trying to hit and you’ll get straight answers plus a plan built around it.
