Enrollment is a long conversation. Most budgets only join at the end.
Higher education advertising on streaming reaches prospective students, their parents, and adult learners across connected TV, audio, and display, then connects every campaign back to the inquiries and starts it drove.
Streaming ads reach audiences across every major platform.
38%
Of Gen Z watch zero live TV
Source: Nielsen, 2025
The pool is shrinking. The audience moved. Most budgets haven’t.
You’re competing for fewer prospects who research longer and live on streaming. Precision is how you hold your start numbers without doubling spend.
One prospect, many moments, and we show up in the ones that matter.
7:15 AM
Earbuds in on the way to school or work, Spotify playing, and a streaming audio ad for your school plays between songs.
12:40 PM
A quick scroll between classes or shifts, and a display ad reminds them about your program.
8:20 PM
The TV is on and the family is together, a streaming spot lands during a show they all watch, and the conversation about school starts at dinner.
Sat 10:30
Coffee in hand, finally pricing programs with a parent or partner, and your school is at the top of the list.
Dynamically target prospective students through audio ads
Write one master script. RIVI fills in the variables from what each listener just viewed on your site, no re-recording required.
“Still thinking about the [program name] program? The next start at our [campus name] campus is [start date], and you could finish in as little as [program length]. A new career is closer than you think. Get started at careerschool.edu.”
Gen Z student who visited the Welding program page on your site this morning.
“Still thinking about the Welding program? The next start at our Aurora campus is March 10th, and you could finish in as little as 16 months. A new career is closer than you think. Get started at careerschool.edu.”
Adult student who visited the Nursing program page on your site this morning.
“Still thinking about the Nursing program? The next start at our Lakewood campus is September 1st, and you could finish in as little as 21 months. A new career is closer than you think. Get started at careerschool.edu.”
Most vendors target your whole DMA. We target the students you actually want.
We build the audience around your best-student profile using verified data from Experian, TransUnion, and LiveRamp, so your budget reaches the people most likely to enroll.
Prospect signals
High school juniors and seniors · Adults 25 to 45 without a degree · Career changers
Career intent
Skilled trades · Healthcare · Technology and business
Spanish-language
Spanish preference · Hispanic households · Univision and Telemundo
Geographic precision
DMA and ZIP · Commuter corridors · Exclusion zones
Your matched audience
Built from every signal, and ready to reach.
Streaming drives starts from awareness to enrollment.
Most schools spend at the bottom of the funnel and hope awareness follows. The ones winning now flip it: build presence early, while costs are low, and the bottom of the funnel works harder.
Awareness
Across every screen and speaker, your school becomes a name they know early.
Consideration
During the research window, your school stays at the forefront of their comparison set.
Conversion
Retargeting keeps your school in front while they scroll, listen, and watch, from inquiry through start.
−25%
Cost per start dropped 25% in four months.
A multi-campus nursing college shifted from broadcast to streaming.
Read the full case study →
A platform that runs only on real televisions.
Much of what’s sold as CTV actually runs on phones and tablets. Adduro delivers 100% on TV screens, direct with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix.
A platform that connects spend to actual starts.
We connect ad exposure to web visits and inquiries, then your enrollment data shows which became students. Fractional attribution credits each channel’s real contribution, not just the last ad watched.
Higher education advertising, answered.
How do you reach both a prospective student and their parent?
The prospect and the parent are often in the same household, sometimes the same room. Connected TV reaches them together in the family room, while streaming audio and display follow the prospect through the rest of their day.
Does streaming reach adult learners and career changers?
Yes. We build the audience around your best-student profile, including adults 25 to 45 without a degree and career changers, using verified data so your budget reaches the people most likely to enroll.
How do you tie ad spend to enrollment starts?
We connect ad exposure to the web visits and inquiries it drove, then your enrollment data shows which inquiries became starts. Fractional attribution credits each channel’s real contribution, not just the last ad watched.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let’s Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →