Streaming Advertising for Higher Education
Enrollment is a long conversation.
Most marketing budgets only join at the end.
You are paying more to recruit fewer prospects. Adduro reaches them, their parents, and adult learners across streaming TV, audio, and display, then connects every campaign back to the inquiries that drove your starts.
32%
Higher cost to recruit a single student than five years ago
Source: Ruffalo Noel Levitz, 2022
38%
of Gen Z watch zero live TV
Source: Nielsen, 2025
The pool is shrinking. The audience moved. Most enrollment budgets did not.
Career schools and online programs are competing for fewer prospects who research longer, listen to different platforms, and watch streaming instead of broadcast. Reaching them where they actually are with precision is how schools hold their start numbers without doubling their spend.
Reach the right households across every screen and speaker
Your prospects are streaming shows on the TV in the evening, listening to podcasts in the car, and on their phone in the moments between. Their parents are in the same household, often in the same room. Adduro runs across connected TV, streaming audio, and display so your school shows up wherever they already are, in the zip codes you serve and the language they speak.
CTV
Streaming TV in the family room
Connected TV reaches the prospect and the parent in the same room, in the moments before the dinner-table conversation about school starts. Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix.
Audio
Streaming audio on the commute
Your prospect’s earbuds are in on the way to school, work, or the gym. Streaming audio on Spotify, iHeartRadio, Pandora, SiriusXM, and the podcasts they already listen to.
Display
Display in the moments between
Display catches them in the scroll between classes, the break between meetings, the moments they are weighing whether this is the year. Retargeting brings them back when they are ready.
A Day in Your Prospect’s Life
One prospect. Many moments.
We show up in the ones that matter.
The window between thinking about a career and starting at a school is not one search. It is a morning podcast, a lunch-break scroll, an evening on the couch with family, a Saturday morning of program research. Adduro is in every one of those moments, with the right channel for each.
Morning
7:15 AM
Earbuds in on the way to school or work. Spotify playing. A streaming audio ad for your school plays between songs.
Midday
12:40 PM
Quick scroll on the phone between classes or shifts. A display ad reminds them about your program while they are scrolling.
Evening
8:20 PM
TV is on, the family is together. A streaming spot lands during a show they all watch. The conversation about school starts at dinner.
Weekend
Sat 10:30
Coffee in hand, finally pricing programs with a parent or partner. Your school is at the top of the list.
Target households that match your prospect profile, not just your DMA
You already know who your best students come from. Adduro builds targeting around that profile using data from TransUnion, Experian, LiveRamp, Nielsen, and more. Your ads reach the households showing the demographic, behavioral, and geographic signals that matter for enrollment.
Prospect signals
Behavioral profile
Spanish-language
Adduro has a direct publisher relationship with Univision for Spanish-language streaming inventory.
Geographic precision
- DMA targeting
- Zip code precision
- Commuter corridor targeting for campus-based programs
- Exclusion zones for areas you do not serve
The Streaming Difference
Streaming drives starts from familiarity to enrollment
Most schools compete at the bottom of the funnel where everyone is bidding on the same intent. The schools winning right now are the ones building familiarity at the top, so they pay less to convert at the bottom.
Familiarity
Across every screen and speaker, your school becomes a name they know early.
Consideration
During the research window, your school stays at the front of their comparison set.
Conversion
Retargeting keeps your school in front from inquiry through start.
Reporting
See which campaigns drove the inquiries that became your starts.
A streaming advertising platform that delivers on real TVs
A significant portion of what gets sold as CTV actually delivers to mobile and tablet. Same CPM, different screen. Adduro delivers 100% on actual television screens through direct relationships with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, Netflix, and other premium publishers. Get the premium experience you are paying for.
A streaming platform that connects spend to actual starts
Most streaming vendors hand you an impressions report and call it results. Adduro connects ad exposure back to web visits and inquiries, then your enrollment data shows which inquiries became students. Fractional attribution shows each channel’s real contribution instead of giving all the credit to the last ad watched.
Client Results
Real outcomes for a real higher ed institution.
A large private nursing college with multiple campuses shifted ad spend from broadcast to streaming with Adduro. The campaign analyzed first-party student data, built hyper-targeted campaigns by program and campus, and connected performance back to actual enrollment outcomes.
25%
Lower cost per acquisition
In four months
$90K → $250K
Monthly ad spend scaled
In three months
See how Adduro does higher ed advertising differently
A quick overview of our approach to targeting, accountability, and driving real starts.
Get the Overview