Streaming Advertising for Higher Education
Enrollment is a long conversation. Most marketing budgets only join at the end.
We reach prospects, their parents, and adult learners across streaming TV, audio, and display, then connect every campaign back to the inquiries that drove your starts.
Where ads run
Streaming ads reach audiences across every major platform.
32%
Higher cost to recruit a single student than five years ago
Source: Ruffalo Noel Levitz, 2022
38%
Of Gen Z watch zero live TV
Source: Nielsen, 2025
The pool is shrinking. The audience moved. Most budgets haven’t.
You’re competing for fewer prospects who research longer and live on streaming, not broadcast. Precision is how you hold your start numbers without doubling spend.
A day in your prospect’s life
One prospect, many moments, and we show up in the ones that matter.
7:15 AM
Audio
Earbuds in on the way to school or work, Spotify playing, and a streaming audio ad for your school plays between songs.
12:40 PM
Display
A quick scroll between classes or shifts, and a display ad reminds them about your program.
8:20 PM
Streaming TV
The TV is on and the family is together, a streaming spot lands during a show they all watch, and the conversation about school starts at dinner.
Sat 10:30
Display
Coffee in hand, finally pricing programs with a parent or partner, and your school is at the top of the list.
Dynamically target prospective students through audio ads
You write one master script and RIVI automatically fills in the variables based on what each listener was just looking at on your site. No recording required for a truly personalized audio experience.
“Still thinking about the [program name] program? The next start at our [campus name] campus is [start date], and you could finish in as little as [program length]. A new career is closer than you think. Get started at careerschool.edu.”
Gen Z student who visited the Welding program page on your site this morning.
“Still thinking about the Welding program? The next start at our Aurora campus is March 10th, and you could finish in as little as 16 months. A new career is closer than you think. Get started at careerschool.edu.”
Adult student who visited the Nursing program page on your site this morning.
“Still thinking about the Nursing program? The next start at our Lakewood campus is September 1st, and you could finish in as little as 21 months. A new career is closer than you think. Get started at careerschool.edu.”
Most vendors target your whole DMA. We target the students you actually want.
We build the audience around your best-student profile using verified data from Experian, TransUnion, and LiveRamp, so your budget reaches the people most likely to enroll.
Prospect signals
High school juniors and seniors · Adults 25 to 45 without a degree · Career changers
Career intent
Skilled trades · Healthcare · Technology and business
Spanish-language
Spanish preference · Hispanic households · Univision and Telemundo
Geographic precision
DMA and ZIP · Commuter corridors · Exclusion zones
Your matched audience
Built from every signal, and ready to reach.
The Streaming Difference
Streaming drives starts from awareness to enrollment.
Schools tend to invest at the bottom of the funnel and hope for awareness. The schools winning right now flip that. Build presence early when costs are still low, stay through the deliberation, and let the bottom of the funnel work more efficiently.
Awareness
Across every screen and speaker, your school becomes a name they know early.
Consideration
During the research window, your school stays at the forefront of their comparison set.
Conversion
Retargeting keeps your school in front while they scroll, listen, and watch, from inquiry through start.
The Outcome
−25%
Cost per start dropped 25% in four months.
A multi-campus nursing college shifted from broadcast to streaming.
Read the full case study →
Real televisions
A platform that delivers on real televisions.
A significant portion of what gets sold as CTV delivers to mobile and tablet. Adduro runs 100% on television screens through direct relationships with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix.
Accountability
A platform that connects spend to actual starts.
Adduro connects ad exposure back to web visits and inquiries, then your enrollment data shows which inquiries became students. Fractional attribution shows each channel’s real contribution instead of crediting the last ad watched.
There are two ways to take the next step.
Strategy Call
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let’s Talk Strategy →Free Audit
Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →