Programmatic Display Advertising
Reach where CTV and audio can't.
Extend reach without stacking frequency.
Display is the channel for everything else.
Programmatic display advertising reaches your audience on laptop and phone during the hours CTV and audio can't, with frequency coordinated across all three channels.
It won't close the deal on its own. It keeps your brand in the picture between the other channels' moments, and extends reach instead of piling on.
Across every audience, from working professionals to Gen Z students to stay-at-home parents, display fills the daytime laptop and phone hours when CTV and audio are quiet.
Switch the persona to see how patterns change
Display covers the minutes between CTV and audio moments.
Most do display. We do it right.
Most display chases the lowest CPM and calls it a day. Ours is built to extend reach, not pad it.
Targets your actual audience, not an assumed segment.
The same audience as your CTV and audio, built from your own customer data and site behavior. Not a generic in-market segment.
Caps frequency across every channel.
When a household already saw your ad on CTV, display doesn't pile on. Frequency is coordinated across all three channels, so reach grows and overexposure doesn't.
Reports alongside CTV and audio.
Lands in the same GammaBurst dashboard as CTV and audio, with fractional conversions across publishers, so you see exactly what display contributed.
+48%
streaming RoAS,
within 30 days
A national retailer lifted RoAS by resetting frequency per audience.
Two very different audiences were running under one frequency curve. We reset the cap for each audience: a low weekly ceiling for parents, far more room for B2B buyers, then realigned CTV and display to work together instead of in parallel.
"The two don't move the same buyer the same way, so we tuned each one per audience to work together instead of in parallel."
Read the case study →Three formats, one coordinated reach.
Display is not one thing. We run all three standard IAB ad formats across web, mobile, and in-app environments, with frequency coordinated across all of them.
Banner
The rectangle and square ad units that appear across websites and apps. Best for keeping your brand visible while your audience is researching.
Native
Ads built to match the look and feel of the site they appear on, so your message reads more like editorial than an interruption.
Video
Short video ads that play on websites and inside apps. Good for moments when your audience is on a phone or laptop instead of a TV.
How many times does one household see your ads in a single day?
Streaming TV, audio, and display add up faster than you think. Here is one coordinated day in a real household.
7:15 AM
A podcast plays during the morning commute.
12:30 PM
Mobile display ads appear over lunch.
6:45 PM
The evening news plays on the Smart TV.
9:00 PM
The family streams a show after dinner.
10:30 PM
Retargeting follows them to mobile before bed.
That is five exposures on one household across three channels, coordinated under one frequency cap and one unified report.
Common questions about programmatic display advertising
Why still run programmatic display advertising?
Because it reaches your audience during the laptop and phone hours when CTV and audio cannot. Programmatic display advertising keeps your brand present across the day and extends the reach of a streaming campaign instead of just repeating it. Today the vast majority of U.S. display advertising is bought programmatically (eMarketer).
How do you stop display from over-serving a household?
We coordinate frequency across CTV, audio, and display, so when a household already saw your ad on TV, display does not pile on. One national retailer lifted streaming RoAS 48% in 30 days after we reset frequency caps per audience.
What display formats do you run?
Banner, native, and video, across web, mobile, and in-app, following the standard IAB ad units, with frequency coordinated across all three so reach grows instead of stacking.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →