Put your brand on Disney+.
Disney+ advertising that reaches 131.6 million subscribers, bought direct and aimed at the households most likely to buy.
Subscribers worldwide
Disney’s final disclosed count, fiscal Q4 2025, before it stopped reporting streaming subscriber numbers.
Aged 25 to 44
Among US Disney+ viewers, 40% are 25 to 44: parents and young households, not just kids.
A premium audience the whole household shows up for.
Disney+ reaches a premium, family-heavy audience inside one of the most trusted brands in entertainment, and its ad tier keeps growing.
Your ad runs in the safest content in streaming.
Marvel, Star Wars, Pixar, and the Disney library, the most trusted brand environment in entertainment, watched by the whole household.
The safest neighborhood in streaming
The Disney brand sets the bar for brand safety, so your ad is always in good company.
The whole household
Among US Disney+ viewers, 40% are 25 to 44, parents and young families, not just kids.
Full attention, big screen
Premium franchises on the main TV, watched start to finish with the sound on.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those households on Disney+.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
Disney+ is one part of your streaming TV campaign.
People don’t watch just one streaming service, so we don’t buy just one. We plan Disney+ alongside other premium streaming platforms, plus audio and display, in one coordinated campaign.
See how streaming TV works →
What’s streaming on Disney+.
Our team’s take on what people are streaming on Disney+ right now.
Disney+ advertising, answered.
What is Disney+ advertising?
Disney+ advertising with Adduro reaches a premium, family-heavy audience in the safest content in streaming, bought direct in one streaming TV plan.
Is Disney+ advertising brand-safe?
Yes. Your ad runs inside Marvel, Star Wars, Pixar, and the Disney library, the most trusted brand environment in entertainment, so your brand is always in good company.
What share of Disney+ is ad-supported?
Roughly 30% of Disney+ subscribers are on the ad tier, about 36.8 million viewers, and the ad-supported share keeps growing.
Who watches Disney+ beyond kids?
The whole household. Among US Disney+ viewers, 40% are 25 to 44, parents and young families, not just kids, so you reach real buyers on the main TV.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →