Put your brand on Spotify.
Spotify advertising that reaches 483 million ad-supported listeners, bought direct and aimed at the listeners most likely to buy.
Monthly active users worldwide
Reported in Spotify’s Q1 2026 SEC filing, up 12% year over year.
Listening with ads
Ad-supported users grew 14% year over year, 60 million more than a year ago.
Under 35 (estimated)
Third-party estimates put 25 to 34 at 29% of users and 18 to 24 at 26%, the youngest mass audience in audio.
The biggest audience in audio, and the youngest.
Spotify is where streaming audio lives for the under-35 crowd, and its ad-supported audience is still growing by double digits.
Soundtracks for every part of the day.
Playlists, podcasts, and daily mixes people stream from the gym to the commute to the kitchen. Your ad lands between songs someone chose.
The under-35 audience
The listeners who cost a fortune on social, reachable between the songs they picked.
Chosen listening
Playlists and podcasts people queue up on purpose, with attention that follows.
Everywhere audio goes
Phones, cars, speakers, and desktops, one platform across all of them.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those listeners on Spotify.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
Spotify is one part of your streaming plan.
People don’t listen to just one service, so we don’t buy just one. We plan Spotify alongside other streaming audio, plus streaming TV and display, in one coordinated campaign.
See how streaming TV works →Example plan mix
Illustrative mix; we build yours around your goals and budget.
Spotify advertising, answered.
What is Spotify advertising?
Spotify advertising reaches 483 million ad-supported listeners, the largest and youngest mass audience in streaming audio, bought direct and run as one part of your streaming audio plan.
How many ad-supported users does Spotify have?
Spotify reports 483 million ad-supported listeners, out of 761 million monthly active users worldwide, and its ad-supported audience grew 14% year over year.
Can you target by age on Spotify?
Yes. We build your audience from 80,000+ data segments, including age, income, interests, and life events, and can match your own customer list in a secure clean room, then reach those listeners on Spotify, where more than half of users are under 35.
Is Spotify advertising bought direct or through a reseller?
Direct. We buy Spotify’s ad inventory through a direct relationship, with no middlemen, and RIVI, our patent-pending dynamic audio personalization, adapts the creative to each listener, all reported alongside the rest of your streaming audio plan.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →