Retail streaming advertising case study
How a national retailer lifted streaming RoAS 48% in 30 days.
Parents and B2B buyers needed very different exposure levels, so we reset the frequency cap for each audience.
+48%
Peak weekly reading, May 2026, within 30 days of the reset.
Inside the retail streaming advertising campaign.
Client
A national direct-to-consumer retailer in the party and event supplies category
Audiences
Parents shopping for celebrations, and B2B buyers stocking events and schools
Media invested
~$350K across 16 weeks (February to May 2026)
We ran direct with every publisher here.
Two different audiences were running on one frequency curve.
So we reset the frequency cap for each audience: a low weekly ceiling for parents, far more room for B2B.
Three decisions reset the campaign.
Once the data was clear, we changed three things: how we measured, how we set frequency, and how the two channels worked together.
Reporting tied back to real sales.
Every week, we reconcile what the platform reports against what actually rings up at the register.
Frequency reset per audience.
We capped parents low and gave B2B buyers far more room, matching the reach and frequency curves the data had revealed.
CTV and display split by role.
The two don't move the same buyer the same way, so we tuned each one per audience to work together instead of in parallel.
Streaming RoAS lifted 48% within 30 days of the frequency reset.
Resetting frequency caps per audience, roughly 1 CTV impression a week for parents versus 6 to 8 for B2B buyers, lifted streaming RoAS 48% in 30 days.
RoAS lift
+48%
Within 30 days of the frequency reset.
Investment behind the lift
~$350K
Across 16 weeks of streaming TV and display delivery.
RoAS reflects streaming contribution measured against the retailer's own sales data.
There are two ways to take the next step.
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