Put your brand on Roku.
Roku advertising that reaches 1 in 2 US broadband homes, bought direct and aimed at the households most likely to buy.
Engagement vs the next platform
Per Comscore, Roku drives more than three times the engagement of the next leading TV operating system in the US.
The front door to streaming TV.
Roku is not just another app, it is the platform millions of homes use to watch everything else. That makes it the widest front door into streaming TV in the country.
Your brand, on the first screen people see.
Roku is the operating system on the TV, so your brand can show up on the home screen and across every app people open, not buried inside just one.
The home screen everyone passes
Roku’s home screen is the first thing viewers see when the TV turns on, prime real estate no single app can offer.
Across every app they open
Reach viewers throughout the Roku experience, wherever they choose to watch.
Brand-safe, big screen
Professionally produced content on the biggest screen in the house, with the sound on.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those households on Roku.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
Roku is one part of your streaming TV campaign.
People don’t watch just one streaming service, so we don’t buy just one. We plan Roku alongside other premium streaming platforms, plus audio and display, in one coordinated campaign.
See how streaming TV works →
Roku advertising, answered.
What is Roku advertising?
Roku advertising with Adduro reaches viewers on the Roku home screen and across every app, bought direct and run inside one streaming TV plan.
Can I advertise on the Roku home screen?
Yes. Roku is the operating system on the TV, so we can place your brand on the home screen viewers see the moment the TV turns on, as well as across the apps they open, prime real estate no single app can offer.
How many US homes use Roku?
Roku is used in more than half of US broadband homes, roughly 1 in 2, and passed 100 million streaming households worldwide in April 2026, making it the widest front door into streaming TV in the country.
What’s the difference between Roku and a single streaming app?
Roku is the operating system, not one app, so your ad can appear on the home screen and across every app people open, instead of being limited to a single service’s inventory.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →