Be the name they already know.
Streaming's job here isn't a click. CTV brand awareness advertising works by making sure that when someone is finally in market, you're the one they already think of.
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Streaming ads reach audiences across every major platform.
We buy households, not impressions.
Reach only counts if it lands on a real screen in a real home, and on someone you haven't already worn out, so every impression gets checked before we buy it.
Household, 75024Bid
Phone, 75201Pass
Household, 75013Bid
Household, 75093Pass
Household, 76701Pass
Household, 75035Bid
Tablet, 75034Pass
Household, 75214Bid
One household, five touches, one cap.
Awareness is built by repetition, but the same spot three times in one commercial break doesn't build anything, it just makes people resent you. We govern spacing as well as totals, so exposures land hours apart instead of stacking inside a single break or hour, and the cap itself gets set to what that audience actually needs rather than a house default.
7:15 AM
Streaming audio
Before the day gets busy.
12:30 PM
Display
While they're already on their phone.
6:45 PM
Streaming TV
The living room, and the full story.
9:00 PM
Streaming TV
Same household, same cap.
10:30 PM
Display retargeting
They visited and left. This one closes.
The creative has to match the goal.
We don't make your ads, and we won't pretend a good buy rescues a bad spot. What we will do is tell you what this goal needs before you brief it, because the spot that builds a brand is not the spot that fills a pipeline.
Say who you are early
The name and the category need to land in the first five seconds, because most people are only half watching.
Build something recognisable
Same voice, same colour, same end frame every time, so the tenth exposure reinforces the nine before it.
Give it room
Thirty seconds usually beats fifteen here. You aren't asking for an action, you're trying to be remembered.
Reach that goes deep enough to stick.
Reaching a household once does almost nothing. What moves streaming brand awareness is the share of your market you reach often enough to be remembered, which is why connected TV awareness campaigns get planned to frequency rather than to impressions.
60KHouseholds that saw you three or more times
420KHouseholds reached at least once
1.2MHouseholds in the area you serve
See exactly who you reached.
Reach and frequency are the whole story for upper funnel CTV, so you get both broken out by household rather than one impression number that hides how often the same people saw you.
1.2M
Impressions
Delivered on real televisions
420K
Households
Unique reach
2.9x
Frequency
Average per household
Impressions by hour
Households by frequency
Hover any bar or segment for the underlying number.
What that looks like in practice.
Why marketers choose us.
A platform & a team
Most vendors hand you software or a black box and wish you luck. You get GammaBurst, our reporting platform, and a team running your campaigns, so nobody is asking you to become your own trader.
100%
On real televisions
Much of what's sold as CTV runs on phones and tablets. Every impression we run is on a real TV.
$69M+
Hard Check
In client ad spend saved every year, filtering invalid impressions before they reach your cost per lead.
Lower CPMs
No middlemen
Direct publisher access with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video & Netflix, so more budget reaches real households.
App-level
Depth of reporting
See exactly which publishers, apps, and audiences your leads came from, down to the household.
CTV brand awareness advertising, answered.
How do you measure CTV brand awareness advertising without clicks?
By reach and frequency, not clicks. You get unique households reached, how many times each one saw you, and which apps delivered them. Clicks on a television ad are mostly accidental, so we don't pretend they mean anything.
How much reach and frequency do connected TV awareness campaigns need?
There is no one magic number, and anyone who hands you one is guessing. A household that sees you once has effectively not seen you, but how far past once you need to go changes by audience. In our retail work we found parents converting at a fraction of the frequency B2B buyers needed, inside the same campaign, so each one got its own cap. We start from your category, then let the campaign data move the target once you are live.
How do you stop the same household seeing it three times in one break?
A frequency cap set at the household and enforced across streaming TV, audio, and display together rather than channel by channel. It governs spacing as well as totals: the same household won't see you twice inside one commercial break, or three times inside an hour. Once a household hits its cap we stop bidding on it and spend the money reaching someone new.
Does streaming brand awareness spending actually produce sales?
It produces the conditions for them. Upper funnel CTV does two jobs at once: it builds the top of your funnel and it moves people through it. You can see how many form fills and sales came from households that saw your commercial, so awareness stops being an act of faith.
How is this different from buying a traditional TV schedule?
You buy households rather than programmes. The audience is built from who you actually want to reach, the buy is checked impression by impression, and reporting comes back by app and by household instead of by rating point.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
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