Put your brand on Xfinity.
Xfinity advertising that reaches 30 million households verified by physical address, bought direct and aimed at the homes most likely to buy.
Households of deterministic data
Identity matching starts with subscribers’ physical addresses and delivers a 95% match rate, so it is verified rather than modeled.
Authenticated US adults
In the Comcast footprint, with reach extending to more than 300 million US adults in total through partners.
Traditional TV, bought like digital
Premium traditional TV inventory bought and optimized alongside your digital spend, with full biddable capabilities.
A new way to buy cable TV.
Programmatic linear means real cable inventory, bought, targeted, and optimized like your digital media, working because Comcast’s identity graph starts with subscriber addresses so targeting and measurement rest on verified households.
Verified down to the address.
Comcast identity matching starts with the subscriber’s physical address and delivers a 95% match rate, so your targeting and your measurement describe the same real households.
A 95% match rate
Identity matching starts with the subscriber’s physical address, so it is verified rather than modeled.
Programmatic linear, and few can offer it
Real cable TV, bought and optimized like digital, is a new capability that few can buy this way.
Reach that extends
100+ million authenticated adults sit in the Comcast footprint, with reach extending to more than 300 million US adults in total through partners.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those households on Xfinity.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
Xfinity is one part of your streaming TV campaign.
People don’t watch just one streaming service, so we don’t buy just one. We plan Xfinity alongside other premium streaming platforms, plus audio and display, in one coordinated campaign.
See how streaming TV works →Example plan mix
Illustrative mix; we build yours around your goals and budget.
Xfinity advertising, answered.
What is Xfinity advertising?
Xfinity advertising reaches households verified by physical address through Comcast’s identity graph, a 95% match rate, bought as programmatic linear that runs real cable TV like digital and reports alongside the rest of your TV plan.
What is Xfinity addressable TV?
Xfinity addressable TV delivers different ads to different households watching the same cable program, targeting by verified household data instead of a daypart, on real inventory we buy programmatically so you reach the specific homes that fit your brand.
What is a verified household match rate?
A verified household match rate is the share of a target audience that can be tied to real, addressable homes, and Comcast identity matching starts with the subscriber’s physical address to deliver a 95% match rate, so targeting and measurement describe the same households rather than models.
How is Xfinity advertising bought?
We buy Xfinity direct as programmatic linear, real cable TV purchased and optimized like your digital media with full biddable capabilities, run as the linear side of your TV plan and coordinated with streaming TV, audio, and display in one report.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →