Put your brand on Xfinity, TV that can prove it.
Xfinity inventory comes with something rare: 30 million households verified by physical address. We buy it direct and run it inside your TV plan.
30M+
Households of deterministic data
Identity matching starts with subscribers’ physical addresses, delivering a 95% match rate. Not modeled, verified.
100M+
Authenticated US adults
In the Comcast footprint, expanding past 300 million through partners.
Linear, biddable
Traditional TV, bought like digital
Premium traditional TV inventory bought and optimized alongside your digital spend, with full biddable capabilities.
Verified households, not modeled ones.
Comcast’s identity graph starts with subscriber addresses, so targeting and measurement rest on verified households.
Sources: Comcast Advertising, Outcomes+ (identity, match rate, and reach). Data as of July 2026.
Verified down to the address.
Comcast identity matching starts with the subscriber’s physical address and delivers a 95% match rate, so your targeting and your measurement describe the same real households.
A 95% match rate
Identity matching starts with the subscriber’s physical address. Not modeled, verified.
Traditional TV, bought like digital
Premium linear inventory with full biddable capabilities, optimized alongside the rest of your media.
Reach that extends
100+ million authenticated adults in the Comcast footprint, expanding past 300 million through partners.
We target the viewer, not the time slot.
Traditional TV used to mean buying a daypart and hoping. On Xfinity we build the audience first, from verified household data, then reach exactly those homes.
80,000+ data segments
Demographics, household income, interests, purchase behavior, and life events. We build your audience from proven data, sourced through partners like Experian, TransUnion, and LiveRamp.
Your first-party data, matched in
Bring your customer list or CRM. We match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
Hard Check filters invalid impressions before they ever touch your budget, and everything reports in one dashboard with the rest of your plan.
Xfinity is one part of your TV plan.
Xfinity is traditional TV bought programmatically, so we run it as the linear side of your TV plan, coordinated with your streaming TV, audio, and display. Same audience, one frequency cap, one report. You see exactly what Xfinity delivered.
See how the channels work together →There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →