Put your brand on SiriusXM.
SiriusXM advertising that reaches 33 million ad-supported listeners, bought direct and aimed at the listeners most likely to buy.
Listeners reachable with ads
Across 72 ad-supported talk channels, ad-supported music channels, and six major sports league partnerships.
Cars on the road
Unmatched in-vehicle reach means your ad plays during the commute, the errand run, and the drive to the dealership.
Combined monthly audience
Across the full SiriusXM portfolio, including Pandora and its podcast network, reaching nine in ten Americans 13 and up.
Captive attention, in the car and beyond.
SiriusXM owns the drive: exclusive talent, live sports, and an in-vehicle footprint no other audio platform can match. And its ad space is opening up, with music channels available to advertisers for the first time.
Your ad runs next to names you can’t get anywhere else.
Howard Stern, Kelly Clarkson, Andy Cohen, Kevin Hart, and live play-by-play from six pro leagues. Exclusive original content built for listening, not background noise.
Talent people subscribe for
Exclusive shows from the biggest names in audio, with audiences that show up for every episode.
Live sports, live attention
Play-by-play from six major leagues keeps listeners tuned in real time, ads included.
Ad space that is opening up
SiriusXM Play puts ads on music channels for the first time, one of the few places in audio where inventory is expanding.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those listeners on SiriusXM.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
SiriusXM is one part of your streaming plan.
People don’t listen to just one service, so we don’t buy just one. We plan SiriusXM alongside other streaming audio, plus streaming TV and display, in one coordinated campaign.
See how streaming TV works →Example plan mix
Illustrative mix; we build yours around your goals and budget.
SiriusXM advertising, answered.
What is SiriusXM advertising?
SiriusXM advertising reaches 33M ad-supported listeners across talk, music, and live sports, now including music channels via SiriusXM Play. We buy it direct and run it as one part of your streaming audio plan.
How many people does SiriusXM reach?
SiriusXM reaches 33 million listeners you can target with ads, and its full portfolio, including Pandora and its podcast network, reaches a combined 255 million monthly, roughly nine in ten Americans 13 and up.
Can you advertise on SiriusXM music channels?
Yes, SiriusXM Play opens music channels to advertisers for the first time, alongside 72 ad-supported talk channels and live play-by-play from six major sports leagues, making it one of the few places in audio where inventory is expanding.
Is SiriusXM advertising bought direct or through a reseller?
Direct, because we buy SiriusXM ad inventory through a direct relationship with no middlemen and run it alongside the rest of your streaming audio plan.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →