Put your brand in the car with SiriusXM.
SiriusXM is in one of every two cars on the road, with 33 million listeners you can reach through ads. We buy that audience direct and run it inside your streaming audio plan.
33M
Listeners reachable with ads
Across 72 ad-supported talk channels, ad-supported music channels, and six major sports league partnerships.
1 in 2
Cars on the road
Unmatched in-vehicle reach means your ad plays during the commute, the errand run, and the drive to the dealership.
255M
Combined monthly audience
Across the full SiriusXM portfolio, including Pandora and its podcast network, reaching nine in ten Americans 13 and up.
Captive attention, in the car and beyond.
SiriusXM owns the drive: exclusive talent, live sports, and an in-vehicle footprint no other audio platform can match. And its ad space is opening up, with music channels available to advertisers for the first time.
Sources: SiriusXM Media advertiser materials (reach and channels); SiriusXM Q1 2026 SEC filing (subscriber base); portfolio audience per SiriusXM corporate. Data as of July 2026.
Your ad runs next to names you can’t get anywhere else.
Howard Stern, Kelly Clarkson, Andy Cohen, Kevin Hart, and live play-by-play from six pro leagues. Exclusive original content built for listening, not background noise.
Talent people subscribe for
Exclusive shows from the biggest names in audio, with audiences that show up for every episode.
Live sports, live attention
Play-by-play from six major leagues keeps listeners tuned in real time, ads included.
Ad space that is opening up
SiriusXM Play puts ads on music channels for the first time, one of the few places in audio where inventory is expanding.
We target the viewer, not the time slot.
Broadcast sells you a daypart and hopes the right people are listening. We build the audience first, from real data, then reach exactly those households on SiriusXM.
80,000+ data segments
Demographics, household income, interests, purchase behavior, and life events. We build your audience from proven data, sourced through partners like Experian, TransUnion, and LiveRamp.
Your first-party data, matched in
Bring your customer list or CRM. We match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
Hard Check filters invalid impressions before they ever touch your budget, and everything reports in one dashboard with the rest of your plan.
SiriusXM is one part of your streaming audio plan.
SiriusXM runs as one part of your streaming audio plan, coordinated with your streaming TV and display. RIVI, our patent-pending dynamic audio personalization, adapts the creative to each listener, and you see exactly what SiriusXM delivered.
See how streaming audio works →There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →