Be the firm they've already seen.
Personal injury advertising that reaches households before they search for a lawyer, then ties every signed case back to the campaign.
Streaming ads reach audiences across every major platform.
Broadcast reaches the households you want. And millions you don't.
Legal TV money still pours into broadcast, aimed at an entire market, while the audience keeps moving to streaming. You pay premium rates for mass reach when only a fraction of viewers will ever need a personal injury attorney.
Where every legal TV dollar goes
63%
22%
15%
Source: Taqtics, 2025.
Turn strangers into the firm they search for by name.
Every firm in your market bids on the same "injury lawyer near me." Streaming builds the demand upstream, so more of that search, and more of the calls, come to you.
Brand awareness
Streaming puts your firm in front of the right households before they ever need you, on the biggest screen in the home.
Branded search
When the accident happens, they search for you by name, not the terms every competitor bids on.
Signed cases
Calls and forms traced back to the campaign that started it.
The call is the conversion. So we measure it like one.
Most of your intake arrives by phone, and nobody clicks a television. Our CallRail integration is what closes that gap, so the calls your advertising produced stop being guesswork.
The call comes in
A tracking number on the creative, so the call is identified the moment it rings.
Tied to the exposure
Matched back to the household that saw the ad, and to the publisher that served it.
Checked against your cases
Reviewed with you against your own intake records, so the number you work from is yours.
CallRail ties the call to the campaign and the household. Whether that call became a signed case comes from your intake records, which is exactly why we review the two side by side rather than reporting one and calling it the other.
Target the households that become cases, not the whole DMA.
You already know where your best cases come from. Adduro builds targeting around that profile from real, addressable data, so your personal injury advertising reaches the households showing the signals that matter.
- Recent accident and injury data
- Auto body shop visitors
- Car-accident lawyer research
- Auto insurance claim propensity
- Casino and gambling interest
- Lottery players
- Financial-stress indicators
- Blue-collar occupation data
- Spanish language preference
- Hispanic household segments
- Univision and Telemundo viewers
- Bilingual household targeting
Adduro holds a direct publisher relationship with Univision for Spanish-language streaming inventory.
- DMA, county, and zip code
- Radius and proximity targeting
- Exclusion zones for areas you don't serve
- Origination-market control
Why personal injury firms choose Adduro.
100%
On real televisions
Much of what's sold as CTV runs on phones and tablets. Every impression we run is on an actual TV screen.
$69M+
Hard Check
In client ad spend saved every year, filtering invalid impressions before they ever touch your campaign.
Lower CPMs
No middlemen
Direct publisher access with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix, so more budget reaches real screens.
Signed cases
Tied to spend
Our CallRail integration traces phone calls back to ad exposure, alongside form fills and web visits, then fractional attribution shows each channel's real contribution to intake, not just the last ad seen.
A platform & a team
Most vendors hand you software or a black box. You get GammaBurst, our reporting platform, and a team running your campaigns, so nobody is asking you to become your own media trader.
A top firm in a top-5 market proved it.
They moved broadcast budget into always-on streaming with Adduro and measured it against signed cases, not impressions. Same market, same firm, one year later.
+20%
increase in case volume
−10%
reduction in cost per case
Personal injury advertising, done accountably.
Get the Overview
Personal injury advertising, answered.
What is personal injury advertising on streaming?
Personal injury advertising on streaming reaches households that match a firm's best-case profile before they search, across connected TV, streaming audio, and podcasts, then traces signed cases back to the campaign that started the chain.
Why does paid search keep getting more expensive for PI firms?
Every firm in a market bids on the same high-intent terms, so clicks on car-accident keywords can top $500. That captures demand that already exists; it doesn't build new demand. Streaming and streaming audio reach future clients earlier, at far lower CPMs, so you rely less on the most expensive clicks.
How does streaming build branded search?
When households see your firm consistently before they need a lawyer, they remember your name. So when an accident happens, they search for you directly instead of the generic terms every competitor is fighting over, which is cheaper to win and more likely to convert.
How do you attribute a signed case to an ad?
Calls first, because that is how most intake arrives. A tracking number on the creative identifies the call through our CallRail integration, and it gets matched back to the household that saw the ad and the publisher that served it. Form fills and web visits come in through a pixel on your site. Fractional attribution then splits the credit across every publisher that reached that household instead of crediting only the last ad seen. The signed-case step is a review: we sit down with your own intake records and line them up against what the platform reports, because CallRail can tell you a call happened and only your files can tell you it became a case.
More on personal injury advertising
The case study
How a top-5 DMA firm grew case volume 20% and cut cost per case 10%.
Read the case study →Why PI ad costs keep rising
What's driving budgets up, and what the best firms do differently.
Read the article →Broadcast's targeting problem
What whole-DMA, demo-only buying is quietly costing your firm.
Read the article →Streaming vs social
Why social isn't a reliable brand-awareness play for PI firms.
Read the article →There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
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