Streaming Advertising for Personal Injury Firms
The firm they call is the one they have already seen.
Most personal injury advertising only reaches people already searching for a lawyer. We reach them earlier on streaming TV and audio, so when the accident happens, your firm is the one they think of.
Where ads run
Streaming ads reach audiences across every major platform.
The marketing mix problem
Most personal injury firms are spending more to sign fewer cases.
Budgets keep climbing while signed case volume stays flat. Broadcast skews older every year, paid search keywords run past one hundred dollars a click, and social has become harder to predict and harder to attribute.
Streaming is where the rebalance goes, because it reaches your actual client profile and powers the full funnel from awareness to signed case.
Where a typical PI budget goes today
What the rebalance to streaming looks like
Illustrative rebalance for a $3M PI budget. Channel data: Nielsen 2024, Taqtics 2025.
Precision targeting
Target households that match your client profile, not just your DMA.
Adduro builds targeting around your best-case profile using data from TransUnion, Experian, LiveRamp, and Nielsen.
Injury signals
Recent accident injury data Auto body shop visitors Car accident lawyer research Auto insurance claim propensityBehavioral profile
Casino and gambling interest Lottery players Payday loan and financial stress indicators Blue collar occupation dataSpanish-language
Spanish language preference Hispanic household segments Univision and Telemundo viewers Bilingual household targetingAdduro has a direct publisher relationship with Univision for Spanish-language streaming inventory.
Geographic precision
DMA Zip code Exclusion zones for areas you do not serve Proximity and radius from any locationThe Streaming Difference
Streaming drives the full funnel for personal injury.
Every PI firm in your market is bidding on the same keywords, and not all of them are on streaming. Build awareness early when costs are still low, capture branded search instead of category bidding, and trace signed cases back to the campaign that started the chain.
Brand Awareness
Streaming puts your firm in front of households before they need you, so your name is the one they remember.
Branded Search
When they are ready, they search for your firm by name instead of a category keyword where you compete with everyone.
Signed Cases
Calls, web visits, and form fills traced back to your campaign, so you see which placements actually drove intake.
The Outcome
+20%
Increase in case volume, year over year
−10%
Reduction in cost per case, same period
A personal injury firm in a top-five market shifted its broadcast budget to streaming with Adduro.
Read the full case study →
Real televisions
A CTV platform that delivers on real televisions.
A significant portion of what gets sold as CTV delivers to mobile and tablet. Adduro runs 100% on television screens through direct relationships with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix.
Accountability
A platform that connects spend to signed cases.
Adduro traces web visits and calls back to ad exposure, so you can see which campaigns, publishers, and placements are actually driving intakes. Fractional attribution shows each channel’s real contribution instead of crediting the last ad watched.
Streaming alongside broadcast
Streaming adds the precision broadcast cannot.
Streaming and broadcast audiences are split roughly down the middle, so running broadcast alone misses half the people watching television.
Broadcast (Linear) TV
Streaming with Adduro
There are two ways to take the next step.
Strategy Call
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let’s Talk Strategy →Free Audit
Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →