Your cost per click keeps rising. Your signed cases don’t.
That’s what happens when every firm bids on the same people already searching for a lawyer. We reach them earlier, on streaming TV and audio, so when the accident happens, your firm is the one they call.
Streaming ads reach audiences across every major platform.
Most personal injury firms are spending more to sign fewer cases.
Budgets keep climbing while signed case volume stays flat. Broadcast skews older, paid search runs past $100 a click, and social keeps getting harder to attribute.
Streaming is where the rebalance goes, because it reaches your actual client profile and powers the full funnel from awareness to signed case.
Where a typical PI budget goes today
What the rebalance to streaming looks like
Channel data: Nielsen 2024, Taqtics 2025.
Streaming drives the full funnel for personal injury.
Every PI firm in your market is bidding on the same keywords, and not all of them are on streaming. Build awareness early when costs are still low, capture branded search instead of category bidding, and trace signed cases back to the campaign that started the chain.
Brand Awareness
Streaming puts your firm in front of households before they need you, so your name is the one they remember.
Branded Search
When they are ready, they search for your firm by name instead of a category keyword where you compete with everyone.
Signed Cases
Calls, web visits, and form fills traced back to your campaign, so you see which placements actually drove intake.
+20%
Increase in case volume, year over year
−10%
Reduction in cost per case, same period
A personal injury firm in a top-five market shifted its broadcast budget to streaming with Adduro.
Read the full case study →Most PI advertising blankets the whole DMA. We target the households that match your best cases.
We build the audience around your best-case profile using verified data from Experian, TransUnion, and LiveRamp, so your budget reaches the people most likely to become signed cases.
Injury signals
Recent injury data · Auto body shop visitors · Accident-lawyer research · Claim propensity
Behavioral profile
Casino and lottery interest · Financial-stress indicators · Blue-collar occupations
Spanish-language
Spanish preference · Hispanic households · Univision and Telemundo
Geographic precision
DMA and ZIP · Proximity and radius · Exclusion zones
Your matched audience
Built from every signal, and ready to reach.
A platform that runs only on real televisions.
Much of what’s sold as CTV actually runs on phones and tablets. We deliver 100% on TV screens, direct with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix.
A platform that connects spend to signed cases.
We trace web visits and calls back to ad exposure, so you see which campaigns and placements actually drive intakes. Fractional attribution credits each channel’s real contribution, not just the last ad watched.
Streaming adds the precision broadcast cannot.
Streaming and broadcast audiences are split roughly down the middle, so running broadcast alone misses half the people watching television.
Broadcast (Linear) TV
Streaming with us
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let’s Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →