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What you get

The view most platforms don’t give you

Real-time campaign delivery and pacing view in GammaBurst

Real-Time Pacing

Your campaign went live this morning. Here’s what’s happened since.

See delivery, pacing, and spend as your campaigns run, not in a report three days later. Your team is watching the same data and optimizing in real time, so you never have to wonder whether things are on track.

Publisher Reporting

Know exactly which apps and publishers drove results.

Most platforms lump everything into “CTV” and call it a day. GammaBurst breaks it down by publisher so you can see which apps actually delivered, and all of it ran on TVs, not mobile or tablet inventory disguised as CTV.

Publisher-level performance breakdown in GammaBurst
Household-level audience reach and frequency view in GammaBurst

Audience & Frequency

See who you reached without hammering the same households.

Frequency is coordinated at the household level across CTV, streaming audio, and display. You see exactly how many unique households you reached and how often, so your budget builds reach instead of burning it on overexposure.

Fractional Attribution

Credit goes where it belongs, not just to the last touch.

Fractional conversions are split across every publisher your ad ran on, tracked to site visits, form fills, and calls. You see which placements actually contributed to outcomes instead of giving all the credit to whoever showed up last.

Fractional attribution report in GammaBurst

$69M

Saved annually for customers

100%

TV screen delivery

0%

Mobile or tablet disguised as CTV

We custom-built our platform to deliver what other DSPs won’t.

Near real-time analytics

Monitor delivery, reach, conversions, cost, and frequency as campaigns evolve.

Data updates within minutes to hours. Not delayed reporting from yesterday.

Attribution that actually works

Multi-touch attribution built in-house. Follows the full customer journey.

Allocates credit where it matters most, not just to the last touch.

Insights that drive action

Custom reporting on any metric, from bid to bottom line.

AI-assisted analysis surfaces unusual trends. Humans still make the call.

You don’t just get a dashboard. You get a team.

Every campaign has a dedicated team behind it. Strategy, setup, optimization, and reporting.

Campaign strategy and setup

Your team builds the plan, sets the targeting, selects publishers, and launches. You approve the strategy; we handle execution.

Ongoing optimization

We’re watching the data in GammaBurst and making adjustments in real time. Pacing, publisher mix, frequency, and budget allocation.

Regular reviews

Scheduled check-ins that connect platform data to your actual business results. Not a dashboard walkthrough; a conversation about what’s working and what to do next.

Book a strategy call

In less than 30 minutes, we can walk through exactly how Adduro would approach your campaigns: which targeting data we would use, which publishers would carry your ads, and how conversion tracking from web visits and calls connects your streaming spend back to your intakes. 

  • Targeting built on Experian, TransUnion, LiveRamp, Nielsen data & more
  • Lower CPMS with direct to publisher deals & 100% on TVs
  • Connect ad exposure to your intakes through conversion tracking