Streaming Audio Advertising
Reach the listener, not the slot.
See which audio platforms drive conversions.
Audio is the channel between screens.
CTV runs when the TV is on, display when the browser is open. Streaming audio runs in the hours between, on a channel most marketers ignore.
Streaming audio advertising reaches listeners by who they are, not the time slot they fill, across music platforms and podcasts, with reporting on which platform and show drove the site visit.
At the gym
On the commute
Between meetings
Making dinner
On a walk
4h 28m
The average U.S. adult now spends more time with digital audio every day than with any other ad-supported medium.
Source: Edison Research, Share of Ear, Q3 2025.
Three things streaming audio does that radio can't.
Three things change when audio picks the listener instead of the slot.
Targets the listener, not the slot.
Reach by age, income, location, lifestyle, intent, or site behavior. The audience is who actually fits, not who happens to be in the car at five o'clock.
Goes where the audience goes.
Headphones at the gym, smart speakers in the kitchen, podcasts on the commute. Streaming audio runs everywhere AM/FM cannot.
Measures who actually heard it.
Streaming audio gives detailed reporting so you see which platform, show, and ad drove the site visit. Radio gives you a panel estimate.
We reach the listener wherever they stream.
We run across the major streaming audio and podcast platforms, so your listener finds the ad wherever they happen to be tuned in.
The audio ad they hear next can name what they searched.
When someone visits your site and leaves, RIVI follows them into streaming audio with an ad built around what they were just looking at. One master script, automatically personalized for every listener, served at the moment of impression.
The script stays the same, but every listener hears a different ad.
Learn more about RIVI →"Still thinking about [destination]? The [month] flight from [origin] you were looking at is still open, with fares from [price]. Book your trip at yoursite.com."
RIVI fills in the brackets based on what each listener was looking at on your site.
Hear it in action
One script, two listeners. Press play.
Listener A
Visited the Cabo destination page on your site this morning.
Still thinking about Cabo? The March flight from Denver you were looking at is still open, with fares from $289. Book your trip at yoursite.com.
Listener B
Visited the Tokyo destination page on your site this morning.
Still thinking about Tokyo? The May flight from Seattle you were looking at is still open, with fares from $812. Book your trip at yoursite.com.
M
Americans age 12+ listen to podcasts every month, on demand, more than the entire Super Bowl audience.
Source: Edison Research, Infinite Dial 2025.
How many times does one household see your ads in a single day?
Streaming TV, audio, and display add up faster than you think. Here is one coordinated day in a real household.
7:15 AM
A podcast plays during the morning commute.
12:30 PM
Mobile display ads appear over lunch.
6:45 PM
The evening news plays on the Smart TV.
9:00 PM
The family streams a show after dinner.
10:30 PM
Retargeting follows them to mobile before bed.
That is five exposures on one household across three channels, coordinated under one frequency cap and one unified report.
Common questions about streaming audio advertising
How is streaming audio different from radio?
Radio sells a time slot to whoever happens to be tuned in. Streaming audio advertising targets the listener by who they are, across music platforms and podcasts, and reports on which platform and show drove the visit.
Which platforms can you advertise on?
Spotify, Pandora, iHeartRadio, Amazon Music, and Audacy, plus top podcast networks. Streaming audio advertising runs wherever your audience is already listening throughout the day.
What is dynamic audio retargeting (RIVI)?
RIVI follows a site visitor into streaming audio with an ad built around what they were just looking at: one master script, automatically personalized for every listener. See how RIVI works.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →