Audio is the channel between screens.
CTV runs when the TV is on, display when the browser is open. Streaming audio runs in the hours between, on a channel most marketers ignore.
The TV owns
the evening
At the gym
On the commute
Between meetings
Making dinner
On a walk
The phone closes
the day
No other ad-supported medium gets this much of their day.
4h 28m
a day with digital audio for the average US adult, more than any other ad-supported medium, according to Edison Research
158M
Americans age 12+ listen to podcasts every month, on demand, more than the entire Super Bowl audience
250M+
invalid impressions blocked by Hard Check each month, before they reach client campaigns
Three things streaming audio does that radio can't.
You reach them because of who they are, not because of when they happened to be listening.
Targets the listener, not the slot.
Reach by age, income, location, lifestyle, intent, or site behavior. The audience is who actually fits, not who happens to be in the car at five o'clock.
Goes where the audience goes.
Headphones at the gym, smart speakers in the kitchen, podcasts on the commute. Streaming audio runs everywhere AM/FM cannot.
Measures who actually heard it.
Streaming audio gives detailed reporting so you see which platform, show, and ad drove the site visit. Radio gives you a panel estimate.
The audio ad they hear next can name what they searched.
When someone visits your site and leaves, RIVI follows them into streaming audio with an ad built around what they were just looking at. One master script, automatically personalized for every listener, served at the moment of impression.
The script stays the same, but every listener hears a different ad.
Learn more about RIVI →The master script
"Still thinking about [destination]? The [month] flight from [origin] you were looking at is still open, with fares from [price]. Book your trip at yoursite.com."
RIVI fills in the brackets based on what each listener was looking at on your site.
One script, two listeners. Press play.
Listener A
Visited the Cabo destination page on your site this morning.
Still thinking about Cabo? The March flight from Denver you were looking at is still open, with fares from $289. Book your trip at yoursite.com.
Listener B
Visited the Tokyo destination page on your site this morning.
Still thinking about Tokyo? The May flight from Seattle you were looking at is still open, with fares from $812. Book your trip at yoursite.com.
See which platform actually drove the visit.
Delivery, platforms, frequency and conversions. Credit goes to every platform that helped, not just the last one they happened to be streaming, so you can see which one deserves more of your budget while there is still time to move it.
Delivered at 8am
The single busiest hour of the day
Before 10am
Active hours
Peak hour
Quietest hour
Share of impressions by hour
Hover any hour. Audio delivers into the commute and the kitchen, the hours a television is off and a browser is closed.
Impressions delivered
Across six audio platforms in one campaign
Platforms
Best impr/conv
Worst impr/conv
The spread
Impressions by platform
18,460
15,220
12,880
9,340
7,180Hover any platform to see how many impressions it needed to produce one conversion. Podcasts carried a tenth of the delivery and converted three times harder than the music platforms.
Heard the ad 1 to 3 times
A third of the households you paid for barely registered you were there
Heard it 4 to 6
Average frequency
Heard it 15+
Heard it 31+
Listener households by how many times they heard the ad
Hover any band. One household in five heard the ad 15 times or more. Whether that was worth paying for is your call to make, and now you can make it.
Weighted conversions
Split across every platform that contributed, not just the last one heard
Platforms
Top share
Blended impr/conv
Impressions
Weighted conversions by platform
Hover any platform. Every one that touched a conversion gets a share of it, so credit follows contribution.
Shows change. Listeners change. Your campaign should too.
An audio buy that worked last month drifts. A podcast finishes its season, a playlist audience moves on, and software doesn't notice. A person does.
A platform & a team
Most platforms hand you a login and call that a service. You get GammaBurst for the reporting and a team trading your audio buy on it every day, so nobody is asking you to become your own trader.
Shows come out of the mix
A podcast that delivered in March can end its season by June. Delivery is checked daily and the shows that stop producing get cut before they cost you a week.
Caps and dayparts get retuned
The frequency that converts a commuter wastes budget on someone streaming eight hours at a desk, so the cap, the dayparts and the platform mix get reset to what you are actually hitting.
The read comes back in plain language
What changed, what it cost, and what we did about it, in numbers you can hand straight to finance.
Questions about streaming audio advertising.
What is streaming audio advertising?
Streaming audio advertising places audio ads inside music streaming, digital radio and podcasts. You buy the listener rather than a daypart, so the same person can be reached at the gym, on the commute and in the kitchen without buying the whole hour around them.
How is streaming audio different from radio?
Radio sells a time slot to whoever happens to be tuned in, and reports back a panel estimate. Streaming audio reaches the listener by who they are, follows them across platforms and podcasts, and reports which platform and show actually drove the visit.
Which platforms can you advertise on?
Spotify, iHeartRadio, Pandora, Amazon Music, Audacy and SiriusXM, plus top podcast networks, all through direct relationships with no middlemen. Your ad runs wherever your listener already is instead of wherever inventory happens to be cheap.
How are streaming audio audiences targeted?
You start from the listeners you want: location, age, income, life stage, purchase intent, or your own customer data, matched and scrubbed of personal detail. The segments come from established data partners including Experian, TransUnion, LiveRamp and Nielsen.
What is dynamic audio retargeting (RIVI)?
RIVI is our patent-pending dynamic audio retargeting. After someone visits your site and leaves, the next audio ad they hear names what they were just looking at, built from one master script that assembles itself per listener at the moment of impression. See how RIVI works.
How do you control how often someone hears the ad?
You set a cap at the household and GammaRay, our own bidder, checks that household's exposure and stops bidding once the cap is reached. Because that happens before the bid rather than after the invoice, the impression that would have gone over is never bought.
How is streaming audio performance measured?
By what actually delivered: impressions and completions by platform and show, listener households reached, average frequency, and time of day. Conversions are credited across every audio publisher that reached the converting household, so you see what each one contributed instead of only the last one heard.
What does a streaming audio campaign cost?
It depends on how large an area you need to cover and how often you need to reach each listener, so the honest answer comes from modelling it rather than quoting a number. On a strategy call we'll show you the reach your budget actually buys before you commit anything.
The headphones are only part of their day.
They are also in front of a television and a laptop, so keep reaching them through the rest of it.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →