Streaming Audio
Streaming audio reaches the listener you actually want.
Broadcast radio blasts one message at every car on the road. Streaming audio picks the listener and the platform, not the slot.
Audio is the channel between screens.
CTV runs when the TV is on, display when the browser is open. Streaming audio runs in the hours between, on a channel most marketers ignore.
When they listen
At the gym
On the commute
Between meetings
Making dinner
On a walk
4h 28m
The average U.S. adult now spends more time with digital audio every day than with any other ad-supported medium.
Source: Edison Research, Share of Ear, Q3 2025.
Three things streaming audio does that radio can’t.
Three things change when audio picks the listener instead of the slot.
Targeted
Targets the listener, not the slot.
Reach by age, income, location, lifestyle, intent, or site behavior. The audience is who actually fits, not who happens to be in the car at five o’clock.
Everywhere
Goes where the audience goes.
Headphones at the gym, smart speakers in the kitchen, podcasts on the commute. Streaming audio runs everywhere AM/FM cannot.
Measurable
Measures who actually heard it.
Streaming audio gives detailed reporting so you see which platform, show, and ad drove the site visit. Radio gives you a panel estimate.
We reach the listener wherever they stream.
We run across the major streaming audio and podcast platforms, so your listener finds the ad wherever they happen to be tuned in.
The audio ad they hear next can name what they searched.
When someone visits your site and leaves, RIVI follows them into streaming audio with an ad built around what they were just looking at. One master script, automatically personalized for every listener, served at the moment of impression.
The script stays the same, but every listener hears a different ad.
Learn more about RIVI →“Still thinking about [destination]? The [month] flight from [origin] you were looking at is still open, with fares from [price]. Book your trip at yoursite.com.”
RIVI fills in the brackets based on what each listener was looking at on your site.
How many times does one household see your ads in a single day?
Streaming TV, audio, and display add up faster than you think. Here is one coordinated day in a real household.
7:15 AM
Audio
A podcast plays during the morning commute.
12:30 PM
Display
Mobile display ads appear over lunch.
6:45 PM
CTV
The evening news plays on the Smart TV.
9:00 PM
CTV
The family streams a show after dinner.
10:30 PM
Display
Retargeting follows them to mobile before bed.
Morning
Midday
Evening
Night
Late
That is five exposures on one household across three channels, coordinated under one frequency cap and one unified report.
Explore the rest of the platform
There are two ways to take the next step.
Strategy Call
Plan your next streaming audio buy.
Spend thirty minutes with our team to talk through your audience, the platforms they listen on, and what your streaming audio buy could actually do.
Let’s Talk Strategy →Free Audit
Audit your current streaming audio buy.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →