GammaRay™
Your budget goes where it actually works.
GammaRay is Adduro’s in-house bidding engine for CTV programmatic bidding, streaming audio, and display: every impression evaluated in real time, priced against your goal, and bought only if it earns its cost.
CTV programmatic bidding puts a bid decision behind every impression you buy.
Most platforms rent their bidding logic and pass the cost to you. Ours is built in-house, so we tune it for what actually matters on a streaming buy.
Every impression is priced against your goal, not a static rule.
Your bid floor and ceiling shift in real time with publisher quality, audience match, and pacing, so budget concentrates on the impressions actually moving the campaign.
Filters that block the impressions you should never have paid for.
Before a bid is placed, GammaRay screens for bot patterns, VPN traffic, frequency overload, and inventory that looks like CTV but ran on mobile. Hard Check covers the post-bid side.
Direct access to first-party data from the partners advertisers already trust.
GammaRay is wired into Experian, TransUnion, LiveRamp, and Nielsen, so your audience is built from real first-party signals instead of broad demographic guesses.
Frequency is governed at the household level, not channel by channel.
GammaRay coordinates frequency across CTV, streaming audio, and display, so one household does not get hit fifteen times in a weekend. Your budget builds reach instead of burning on overexposure.
You don’t just get a bidding engine. You get a team that runs it for you.
GammaRay is the engine, but a dedicated Adduro team sets the strategy, watches the data, and adjusts the buy. The bidder handles the speed; the team handles the judgment calls.
Strategy, audience, and bid setup
Your team builds the audience, picks the publishers, and tunes the bid logic to your goals before launch.
Active optimization in flight
We watch publisher performance, pacing, and conversions in GammaBurst and adjust the bid logic as the campaign runs.
Regular reviews
Scheduled reviews connect bid decisions to business results, so you leave with a clear answer on where to push budget next.
We built the whole platform ourselves, end to end.
See where every dollar went.
GammaBurst™ shows which publishers delivered and where every dollar went, while the campaign is live.
Learn more →Catch the fraud others miss.
Hard Check™ catches the fraud standard tools miss, so your budget buys real impressions on real screens.
Learn more →Reach the visitor who just left.
RIVI™ retargets your site visitors in streaming audio with an ad that names what they just viewed.
Learn more →CTV programmatic bidding, answered.
What is a CTV bidding engine?
A CTV bidding engine evaluates each impression in real time, prices it against your goal, and buys only the placements that earn their cost. GammaRay does that behind every Adduro campaign, across streaming TV, streaming audio, and display.
Why build a bidder in-house instead of renting one?
Most platforms rent their bidding logic from someone else and pass the cost on to you, so we built GammaRay in-house and tuned it for the publisher quality, audience match, and pacing that actually matter on a streaming buy.
How does GammaRay stop fraud before the bid?
Before GammaRay places a bid, it screens for known bot patterns, VPN traffic, frequency overload, and inventory that looks like CTV but ran on mobile or tablet, and it pairs with Hard Check on the post-bid side so fraud gets blocked in two layers instead of one.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →