GammaRay™ Bidding Engine
The proprietary bidding engine that decides where every dollar of your streaming budget goes.
GammaRay is the proprietary bidding engine behind every Adduro campaign. It evaluates each impression in real time, prices it against your goals, and buys only the placements that earn their cost.
A bid decision behind every impression you buy.
Most platforms rent their bidding logic from someone else and pass the cost on to you. GammaRay is built in-house, which means we can tune it for the things that actually matter on a streaming buy.
01 / Real-Time Bid Optimization
Bids that move with your campaign
Every impression is priced against your goal, not a static rule.
GammaRay evaluates bid signals in real time and adjusts on the fly. Your bid floor and ceiling shift with publisher quality, audience match, and pacing, so the budget concentrates on impressions that are actually moving the campaign forward.
02 / Quality Filtering
Cleaner inventory before you bid
Filters that block the impressions you should never have paid for.
Before GammaRay places a bid, it screens for known bot patterns, VPN traffic, frequency overload, and inventory that looks like CTV but ran on mobile or tablet. It pairs with Hard Check on the post-bid side, so fraud and low-quality placements get blocked in two layers instead of one.
03 / First-Party Audience Targeting
Reach the household you actually want
Direct access to first-party data from the partners advertisers already trust.
GammaRay is wired into Experian, TransUnion, LiveRamp, and Nielsen, so your audience can be built from real first-party signals instead of broad demographic guesses. You target the household that matches your buyer, and the bidder buys against that audience, not against a lookalike of a lookalike.
04 / Cross-Channel Frequency Governance
One household, one coordinated buy
Frequency is governed at the household level, not channel by channel.
GammaRay coordinates frequency across CTV, streaming audio, and display so the same household does not get hit fifteen times in a weekend across three channels. Your budget builds reach instead of burning on overexposure, and the data shows up in the same dashboard as the rest of your campaign.
You don’t just get a bidding engine. You get a team that runs it for you.
GammaRay is the engine, but a dedicated Adduro team sets the strategy, watches the data, and adjusts the buy. The bidder handles the speed; the team handles the judgment calls.
01 / Setup
Strategy, audience, and bid configuration.
Your team builds the audience, picks the publishers, and tunes the bid logic to your goals before launch.
02 / In-flight
Active optimization on the live buy.
We watch publisher performance, pacing, and conversions in GammaBurst and adjust the bid logic as the campaign runs.
03 / Review
A conversation about what the engine learned.
Scheduled reviews connect bid decisions to business results, so you leave with a clear answer on where to push budget next.
More of the platform we built ourselves.
GammaRay does not work alone. It is one of three pieces we built in-house, each one solving a different part of the streaming-buy problem.
Reporting & Analytics
GammaBurst Dashboard
The reporting layer behind every Adduro campaign. See pacing, publisher performance, household reach, and fractional attribution as the campaign runs, not in a report three days later.
Tour GammaBurst →Anti-Fraud
Hard Check
Standard fraud tools catch the obvious problems. Hard Check goes after the fraud that slips past them, so your budget buys real impressions on real screens instead of bots, spoofs, and inventory dressed up as something it isn’t.
See Hard Check →See exactly how GammaRay would buy against your campaign.
In less than thirty minutes, we will walk through which targeting data we would use, which publishers would carry your ads, and how the bidder would decide where every dollar goes. You leave with a clear view of how Adduro would approach your campaign, regardless of whether we run it.
- Targeting built on Experian, TransUnion, LiveRamp, and Nielsen data
- Direct publisher relationships with 100 percent of impressions on TV screens
- Bid decisions that screen for fraud, frequency, and quality before placement
- Conversion tracking that connects streaming spend back to web visits and calls