GammaRay™
The proprietary bidding engine that decides where every dollar of your streaming budget goes.
GammaRay is the proprietary bidding engine behind every Adduro campaign. It evaluates each impression in real time, prices it against your goals, and buys only the placements that earn their cost.
A bid decision behind every impression you buy.
Most platforms rent their bidding logic from someone else and pass the cost on to you. GammaRay is built in-house, which means we can tune it for the things that actually matter on a streaming buy.
Every impression is priced against your goal, not a static rule.
GammaRay evaluates bid signals in real time and adjusts on the fly. Your bid floor and ceiling shift with publisher quality, audience match, and pacing, so the budget concentrates on impressions that are actually moving the campaign forward.
Filters that block the impressions you should never have paid for.
Before GammaRay places a bid, it screens for known bot patterns, VPN traffic, frequency overload, and inventory that looks like CTV but ran on mobile or tablet. It pairs with Hard Check on the post-bid side, so fraud and low-quality placements get blocked in two layers instead of one.
Direct access to first-party data from the partners advertisers already trust.
GammaRay is wired into Experian, TransUnion, LiveRamp, and Nielsen, so your audience can be built from real first-party signals instead of broad demographic guesses. You target the household that matches your buyer, and the bidder buys against that audience, not against a lookalike of a lookalike.
Frequency is governed at the household level, not channel by channel.
GammaRay coordinates frequency across CTV, streaming audio, and display so the same household does not get hit fifteen times in a weekend across three channels. Your budget builds reach instead of burning on overexposure, and the data shows up in the same dashboard as the rest of your campaign.
You don’t just get a bidding engine. You get a team that runs it for you.
GammaRay is the engine, but a dedicated Adduro team sets the strategy, watches the data, and adjusts the buy. The bidder handles the speed; the team handles the judgment calls.
Strategy, audience, and bid setup
Your team builds the audience, picks the publishers, and tunes the bid logic to your goals before launch.
Active optimization in flight
We watch publisher performance, pacing, and conversions in GammaBurst and adjust the bid logic as the campaign runs.
Regular reviews
Scheduled reviews connect bid decisions to business results, so you leave with a clear answer on where to push budget next.
We built the whole platform ourselves, end to end.
GammaBurst™
See your CTV, streaming audio, and display campaigns in real time, with publisher-level reporting, household frequency, and fractional attribution. It’s where you see every dollar’s results.
Learn more →Hard Check™
Standard fraud tools catch the obvious problems. Hard Check goes after the fraud that slips past them, so your budget buys real impressions on real screens instead of bots, spoofs, and disguised inventory.
Learn more →There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let’s Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →