CTV advertising that lands on a real television.
Reach the right households on the biggest screen in the house, control how often they see you, and know exactly where every impression ran.
Book a Strategy CallStreaming ads reach audiences across every major platform.
Every impression ran on a real television.
Most platforms can't promise that.
What some platforms count as CTV
Three of those four are not a television.
All four can still be billed to you at a CTV price.
What we deliver
Every CTV impression runs on a real television, with the app named in your report.
Television you can target like digital.
Broadcast buys programs. We buy households.
Reach the households most likely to buy
Location, income, life stage, purchase intent, or your own customer list.
Know exactly where your ads ran
By publisher, app, audience and time of day, while it is still running.
Control frequency before you spend
One cap at the household, so no living room absorbs more than it needs.
Broadcast sells you the whole grid. You pay for the households in red.
Nearly half of TV viewing now happens through streaming.
Every extra impression costs you another household.
Move the cap and watch the same budget buy a different campaign.
Distinct households reached across a twelve week flight.
At 14 impressions per household each week, the same budget reaches only 119,048 households. You didn't buy more viewers. You paid to reach the same viewers more often.
Based on your budget, CPM and household frequency over a twelve week campaign. Actual performance depends on your audience and campaign goals.
See the work as it happens, at the level it happens.
Delivery, publishers, frequency, and conversions. Credit goes to every publisher that helped, not just the last app someone watched, so you can see which one deserves more of your budget while there is still time to move it.
Delivered at 9pm
The single busiest hour of the day
After 5pm
Active hours
Peak hour
Quietest hour
Share of impressions by hour
Hover any hour. Your ads run when your audience is watching, not stuffed into cheap overnight inventory. Unless overnight is when they're watching, in which case that's exactly where the budget belongs.
Impressions delivered
Across 10 publishers in one campaign
Publishers
Best impr/conv
Worst impr/conv
The spread
Impressions by publisher
Hover any publisher to see how many impressions it needed to produce one conversion.
Saw the ad 1 to 3 times
Half the households you paid to reach barely registered you were there
Saw it 4 to 6
Average frequency
Saw it 15+
Saw it 31+
Households by how many times they saw the ad
Hover any band. Nearly one household in five saw the ad 15 or more times. Whether that was worth paying for is your call to make, and now you can make it.
Weighted conversions
Split across every publisher that contributed, not just the last one
Publishers
Top share
Blended impr/conv
Impressions
Weighted conversions by publisher
Hover any publisher. Every one that touched a conversion gets a share of it, so credit follows contribution.
Publishers change. Audiences change. Your campaign should too.
A CTV buy that worked last month drifts. Software doesn't notice when a publisher quietly stops performing. A person does.
A platform & a team
Most platforms hand you a login and call that a service. You get GammaBurst for the reporting and a team trading your CTV buy on it every day, so nobody is asking you to become your own trader.
Apps come out of the mix
An app that delivered in March can go quiet by June. Delivery is checked daily and the publishers that stop producing get cut before they cost you a week.
Caps and dayparts get retuned
The frequency that converts one audience wastes budget on another, so the cap, the dayparts and the publisher mix get reset to what you are actually hitting.
The read comes back in plain language
What changed, what it cost, and what we did about it, in numbers you can hand straight to finance.
Questions about CTV advertising.
What is CTV advertising?
CTV advertising places video ads inside streaming content watched on an internet-connected television. You buy the household rather than a time slot, which is what makes household-level targeting and app-level reporting possible.
Where do CTV ads appear?
In the ad breaks of streaming apps on the television: Netflix, Hulu, Prime Video, Disney+, Peacock, Paramount+, Max, Tubi, Roku, Pluto TV, Philo, Sling, DirecTV Stream, Samsung, Xumo and Vizio among others, all through direct publisher relationships. We also buy real cable networks programmatically through Xfinity, Dish and DirecTV, which very few platforms can actually deliver. See the full list.
Can CTV ads run on phones and tablets?
Inventory sold as CTV sometimes does, because those impressions are cheaper to source and the report rarely makes it obvious. Every impression we run appears on a television screen, and the app name sits on every line of your reporting, so you can check rather than take our word for it.
How are CTV audiences targeted?
You start from the households you want to reach: location, income, life stage, purchase intent, or your own customer data, matched and scrubbed of personal detail. The segments come from established data partners including Experian, TransUnion, LiveRamp and Nielsen.
How do you control household frequency?
You set a cap at the household, and GammaRay, our own bidder, checks that household's exposure and stops bidding once it has been reached. Because that happens before the bid rather than after the invoice, the impression that would have gone over is never bought.
How is CTV performance measured?
By what actually delivered: impressions and completions by publisher and app, households reached, average frequency, and time of day. Conversions are credited across every streaming publisher that reached the converting household, so you can see what each one contributed instead of only the last app seen.
What does a CTV campaign cost?
It depends on how large an area you need to cover and how often you need to reach each household, so the honest answer comes from modelling it rather than quoting a number. On a strategy call we'll show you the reach your budget actually buys before you commit anything.
The TV is only the beginning.
After someone watches your ad on TV, keep reaching them through the rest of their day.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →