Streaming ads that answer for cost per lead.
Most streaming gets sold as awareness and reported in impressions. CTV lead generation works differently here: we run it to a lead goal and tell you what each one cost.
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Streaming ads reach audiences across every major platform.
We bid on people, not impressions.
An impression is just an empty slot; what decides the bid is who's on the other side of it, and whether this household looks like your next lead.
Household, 75024Bid
Phone, 75201Pass
Household, 75013Bid
Household, 76701Pass
Household, 75093Bid
Tablet, 75034Pass
Household, 75035Bid
Household, 75214Pass
One household, five touches, one cap.
Nobody fills out a form off one impression, so we plan the whole day and cap it at the household. What that cap should be changes by audience: in our retail work, parents converted at a fraction of the frequency B2B buyers needed, so the number gets set to your audience rather than a house default.
7:15 AM
Streaming audio
Before the day gets busy.
12:30 PM
Display
While they're already on their phone.
6:45 PM
Streaming TV
The living room, and the full story.
9:00 PM
Streaming TV
Same household, same cap.
10:30 PM
Display retargeting
They visited and left. This one closes.
The creative has to match the goal.
We don't make your ads, and we won't pretend a good buy rescues a bad spot. What we will do is tell you what this goal needs before you brief it, because the spot that builds a brand is not the spot that fills a pipeline.
One offer, one action
Two calls to action in a thirty second spot usually means people take neither.
Say the next step out loud
Audio carries when the screen is being ignored, so the number or the action should be spoken, not just captioned.
Leave time to explain
A lead needs a reason, and fifteen seconds rarely gives you enough room to make one.
Your list is the seed, not the ceiling.
A first-party list is almost always too small to run a campaign on by itself, so cost per lead advertising starts by matching it, working out what those people have in common, and going to find more of them near you.
42KYour customer list, matched and scrubbed of personal data
310KPeople who look like them, built from what your best customers share
880KIn market and inside the area you actually serve
Know which publishers actually produced leads.
Your buyer watches across several apps in the same week, so handing the whole lead to whichever one happened to be last tells you almost nothing. We split the credit across every publisher that actually reached that household, so you can see what each one contributed.
1,284
Leads
Credited across publishers
$41.60
Cost per lead
Blended across channels
7
Publishers
That actually produced
Impressions by hour
Leads by publisher
Hover any bar or segment for the underlying number.
Why marketers choose us.
A platform & a team
Most vendors hand you software or a black box and wish you luck. You get GammaBurst, our reporting platform, and a team running your campaigns, so nobody is asking you to become your own trader.
100%
On real televisions
Much of what's sold as CTV runs on phones and tablets. Every impression we run is on a real TV.
$69M+
Hard Check
In client ad spend saved every year, filtering invalid impressions before they reach your cost per lead.
Lower CPMs
No middlemen
Direct publisher access with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video & Netflix, so more budget reaches real households.
App-level
Depth of reporting
See exactly which publishers, apps, and audiences your leads came from, down to the household.
CTV lead generation, answered.
Can CTV lead generation really be held to a cost per lead?
Yes. Streaming ads for lead generation get judged the same way as any other line on the plan: we agree on the lead definition before launch, then report cost per lead alongside impressions, completions, frequency, and reach. If a publisher isn't producing leads at your target, it comes out of the mix.
How do you tie a lead back to a TV ad?
We place a conversion pixel on the pages that matter, and our CallRail integration ties inbound phone calls back to the households that saw your ad. Then we review it with you on a regular basis, lining up what your own CRM recorded against what the platform reports, alongside the frequency that audience actually needed.
What counts as a lead?
Whatever your business counts. Lead generation advertising falls over when nobody agrees on the definition, so we pin it down first: form fills, phone calls, chat starts, case intakes, application starts, or booking requests. We set that metric with you before the campaign launches, so nobody argues about the definition afterward.
Do we need our own CRM data to run this?
No, but it helps. Your customer list is usually the strongest audience on the plan, matched and scrubbed of personal data, then extended to lookalikes. Without it we build from intent and behavioral segments instead.
How long before connected TV lead generation produces leads?
Longer than a click, and that's the point. Performance CTV advertising does two jobs at once: it builds the top of your funnel and it moves people through it. Almost nobody takes action after a single view, so leads build as frequency accumulates, usually over weeks rather than days. What you can watch the whole time is how many form fills and sales came from households that actually saw your commercial, so you're seeing it work rather than waiting for a verdict.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →