Put your brand one click from the cart.
Prime Video’s ad tier reaches more than 130 million US viewers a month, and most of them shop on Amazon. We buy that audience direct and run it inside your streaming TV plan.
130M+
US ad-supported reach
Amazon says the ad tier reaches more than 130 million US viewers a month, up from 115 million a year earlier.
315M
Monthly ad viewers worldwide
Reported at Amazon unBoxed 2025, up 115 million since April 2024.
88%
Also shop on Amazon
88% of Prime Video viewers have also shopped on Amazon, so the path from ad to purchase is short.
Massive reach, and a straight line to the cart.
Prime Video made ads the default for its US audience, putting your brand in front of a huge base of people who already shop on Amazon.
Sources: Amazon (US ad reach and worldwide ad viewers, unBoxed 2025); Amazon shopper data (Amazon overlap). Data as of July 2026.
Your ad runs where people already shop.
Prime Video sits inside Amazon, so the same people watching your ad are the people who shop. The distance from impression to purchase has never been shorter.
Shoppers, not just viewers
88% of Prime Video viewers also shop on Amazon, so your ad reaches people already in a buying mindset.
Marquee content and live sports
Thursday Night Football, hit originals, and a deep catalog, all professionally produced and brand-safe.
Real signals, not guesswork
Reach is built on real shopping and viewing behavior, not a broad time-of-day guess.
We target the viewer, not the time slot.
Broadcast sells you a daypart and hopes the right people are watching. We build the audience first, from real data, then reach exactly those households on Prime Video.
80,000+ data segments
Demographics, household income, interests, purchase behavior, and life events. We build your audience from proven data, sourced through partners like Experian, TransUnion, and LiveRamp.
Your first-party data, matched in
Bring your customer list or CRM. We match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
Hard Check filters invalid impressions before they ever touch your budget, so your spend lands on real households.
Prime Video is one part of your streaming TV campaign.
Prime Video is a streaming TV service, so we plan and buy it as one part of your streaming TV campaign, coordinated with your streaming audio and display. Same audience, one plan, and you see exactly what Prime Video delivered.
See how streaming TV works →What’s streaming on Prime Video.
Our team’s take on what people are streaming on Prime Video right now.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →