Put your brand where the sports fans are.
Paramount+ has 79.6 million subscribers, and live sports keeps pulling in a younger crowd. We buy that audience direct and run it inside your streaming TV plan.
79.6M
Paid subscribers
Added 700,000 in Q1 2026, still growing after a January price increase.
~58%
On ad-supported plans
Roughly 46 million subscribers watch on an ad-supported plan.
15 yrs
Younger
New UFC subscribers are 15 years younger than the average Paramount+ viewer, and live sports keeps pulling them in.
Live sports, and a younger audience.
Paramount+ keeps growing on the back of live sports and CBS hits, and that programming pulls in an audience years younger than most of TV.
Sources: Paramount Skydance Q1 2026 earnings (subscribers); eMarketer (ad-supported share); Paramount (UFC audience). Data as of July 2026.
Your ad runs next to the games and the hits.
Live sports, CBS network hits, and Paramount originals. A slate that pulls a younger audience and keeps them watching live.
Live sports pull younger viewers
UFC, the NFL on CBS, and Champions League bring in an audience years younger than the platform average.
Brand-safe by default
CBS and Paramount programming, professionally produced, with your brand in good company.
The hits people came for
Network favorites and originals keep viewers coming back on a schedule.
We target the viewer, not the time slot.
Broadcast sells you a daypart and hopes the right people are watching. We build the audience first, from real data, then reach exactly those households on Paramount+.
Segments built on real data
We build your audience from proven data segments, then layer in your own first-party data so you reach the households that actually fit.
Behavior and intent, not guesswork
Target by demographics, interests, viewing habits, and purchase signals, so spend follows real intent instead of a broad time-of-day guess.
Clean, verified delivery
Hard Check filters invalid impressions before they ever touch your budget, and everything reports in one dashboard with the rest of your plan.
Paramount+ is one part of your streaming TV campaign.
Paramount+ is a streaming TV service, so we run it as one part of your streaming TV campaign, coordinated with your streaming audio and display. Same audience, one frequency cap, one report. You see exactly what Paramount+ delivered, next to everything else in the plan.
See how streaming TV works →
What’s streaming on Paramount+.
Our team’s take on the games and shows people are watching on Paramount+ right now.
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Seven seasons of renovation TV, told through increasingly unhinged oven hoods.
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