Put your brand next to HBO Max’s most talked-about shows.
HBO Max passed 140 million subscribers, with the most affluent audience in ad-supported streaming. We buy that audience direct and run it inside your streaming TV plan.
140M+
Subscribers worldwide
Passed 140 million in Q1 2026, on track for 150 million by year end.
~28%
On ad-supported plans
A smaller ad tier, inside the most premium content environment in streaming.
69%
Household income over $51K
The most affluent audience profile among major ad-supported streamers.
A premium, affluent audience.
HBO Max pairs the most talked-about content in television with the most affluent audience in ad-supported streaming.
Sources: Warner Bros. Discovery Q1 2026 (subscribers); eMarketer (ad-supported share); third-party audience data (household income). Data as of July 2026.
Your ad runs next to prestige television.
The White Lotus, House of the Dragon, and a library that defines prestige TV. A premium, affluent audience, with your brand right beside it.
Prestige, by reputation
HBO built its name on the shows people cannot stop talking about, and your brand sits right beside them.
An affluent audience
69% of the ad-supported audience has a household income over $51,000 a year, the most affluent profile among major streamers.
A premium ad environment
A smaller ad tier means your brand shares the break with fewer others, inside the most premium content in streaming.
We target the viewer, not the time slot.
Broadcast sells you a daypart and hopes the right people are watching. We build the audience first, from real data, then reach exactly those households on HBO Max.
80,000+ data segments
Demographics, household income, interests, purchase behavior, and life events. We build your audience from proven data, sourced through partners like Experian, TransUnion, and LiveRamp.
Your first-party data, matched in
Bring your customer list or CRM. We match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
Hard Check filters invalid impressions before they ever touch your budget, and everything reports in one dashboard with the rest of your plan.
HBO Max is one part of your streaming TV campaign.
HBO Max is a streaming TV service, so we run it as one part of your streaming TV campaign, coordinated with your streaming audio and display. Same audience, one frequency cap, one report. You see exactly what HBO Max delivered, next to everything else in the plan.
See how streaming TV works →
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →