Put your brand on Max.
Max advertising that reaches 140 million+ subscribers, bought direct and aimed at the households most likely to buy.
On ad-supported plans
A smaller ad tier, inside the most premium content environment in streaming.
Household income over $51K
The most affluent audience profile among major ad-supported streamers.
A premium, affluent audience.
Max pairs the most talked-about content in television with the most affluent audience in ad-supported streaming.
Your ad runs next to prestige television.
The White Lotus, House of the Dragon, and a library that defines prestige TV, with your brand right beside it.
Prestige, by reputation
HBO built its name on the shows people cannot stop talking about, and your brand sits right beside them.
An affluent audience
69% of the ad-supported audience has a household income over $51,000 a year, the most affluent profile among major streamers.
A premium ad environment
A smaller ad tier means your brand shares the break with fewer others, inside the most premium content in streaming.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those households on Max.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
Max is one part of your streaming TV campaign.
People don’t watch just one streaming service, so we don’t buy just one. We plan Max alongside other premium streaming platforms, plus audio and display, in one coordinated campaign.
See how streaming TV works →
Max advertising, answered.
What is Max advertising?
Max advertising with Adduro places your brand next to HBO’s prestige TV in front of the most affluent audience in ad-supported streaming, bought direct.
How affluent is the HBO Max ad audience?
69% of Max’s ad-supported audience has a household income over $51,000 a year, the most affluent profile among major ad-supported streamers.
What share of Max is ad-supported?
About 28% of Max’s 140 million+ subscribers are on the ad-supported plan, a smaller ad tier inside the most premium content environment in streaming.
Is it Max or HBO Max?
Max and HBO Max are the same Warner Bros. Discovery streaming service, and we buy its ad-supported audience direct as one part of your streaming TV plan.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →