Let’s Talk Strategy

Put your brand on Peacock.

Peacock advertising that reaches 44 million paid subscribers, 84% of them on ad-supported plans, bought direct with no middlemen and aimed at the households most likely to buy.

44M

Paid subscribers

Up from 36 million a year earlier, one of the fastest growth rates in streaming.

84%

Watch with ads

The highest ad-supported share of any major subscription streamer, so your ad is part of the experience.

23.5M

Average Sunday Night Football viewers

Live sports audiences that watch in real time and do not skip the break.

A fast-growing audience, watching with ads.

Peacock is one of the fastest-growing services in streaming, and the vast majority of its audience is on the ad-supported plan, watching premium NBCUniversal content that is fine seeing your ad.

Your ad runs where the game is.

Live sports, next-day network hits, and Peacock originals are appointment viewing people show up for on purpose, with your brand right there in the break.

Live sports, live attention

Sunday Night Football, the Olympics, and Premier League pull audiences that watch live and do not skip.

Brand-safe by default

NBCUniversal programming, professionally produced, so you always know the neighborhood your ad is in.

The shows people follow

Next-day network hits and Peacock originals keep viewers coming back on a schedule.

Sunday Night Football on Peacock
Love Island on Peacock
The Traitors on Peacock
The Office on Peacock

We target the viewer, not the time slot.

Instead of buying a daypart and hoping, you start with the audience and reach exactly those households on Peacock.

80,000+

data segments to build your audience

Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.

Experian TransUnion LiveRamp Nielsen

Your first-party data, matched

Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.

Clean, verified delivery

We filter invalid impressions before they ever touch your budget, so your spend lands on real households.

Peacock is one part of your streaming TV campaign.

People don’t watch just one streaming service, so we don’t buy just one. We plan Peacock alongside other premium streaming platforms, plus audio and display, in one coordinated campaign.

See how streaming TV works →
Peacock campaign conversions in the Adduro reporting dashboard, shown on a laptop

Peacock advertising, answered.

What is Peacock advertising?

Peacock advertising with Adduro means buying Peacock’s fast-growing ad-supported and live-sports audience directly inside one streaming TV plan, reaching 44 million paid subscribers, 84% of whom watch with ads, next to premium NBCUniversal content.

Can I advertise during Sunday Night Football on Peacock?

Yes, Sunday Night Football averages 23.5 million viewers who watch live and do not skip the break, and we can place your brand in that live-sports inventory as part of your Peacock buy.

What share of Peacock watches with ads?

About 84% of Peacock’s paid subscribers are on an ad-supported plan, the highest ad-supported share of any major subscription streamer, so your ad is part of the experience rather than an interruption.

How is Peacock reported alongside other platforms?

We run Peacock as one part of your streaming TV plan, coordinated with your streaming audio and display, and everything reports in one dashboard so you see exactly what Peacock delivered next to everything else.

There are two ways to take the next step.

Plan your next streaming campaign.

Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.

Let's Talk Strategy →

Audit your current streaming spend.

We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.

Audit My Streaming Spend →