Put your brand next to Hulu’s best.
More than 64 million people watch Hulu, and most of them watch with ads. We buy that audience direct and run it inside your streaming TV plan.
A premium audience, at real scale.
Hulu reaches one of the largest streaming audiences in the country, and most of them chose the ad-supported plan on their own. That is a big audience, on premium content, that is fine seeing your ad.
64.1M
Paid subscribers
Plus another 4.4 million on Hulu + Live TV.
78%
Watch with ads
More than three-quarters of Hulu viewers watch on an ad-supported plan, so your ad is part of the experience, not a workaround.
1 in 4
Outside the metro
One in four Hulu viewers lives outside a major metro, so your reach is national, not just big-city.
Sources: Disney fiscal Q4 2025 (subscribers); eMarketer / Antenna, Feb 2026 (ad-supported); Morning Consult (geography).
Your ad runs next to shows people actually finish.
On Hulu your brand sits beside award-winning originals and the shows people plan their week around, not user-uploaded clips. Premium content, brand-safe by default.
Award-winning originals
Your brand runs beside Emmy-caliber series and the shows people plan their week around.
Brand-safe by default
Every placement is professionally produced content, so you always know the neighborhood your ad shows up in.
Full attention, big screen
Lean-back viewing with the sound on, not a muted clip someone scrolls past.
We target the viewer, not the time slot.
Broadcast sells you a daypart and hopes the right people are watching. We build the audience first, from real data, then reach exactly those households on Hulu.
Segments built on real data
We build your audience from proven data segments, then layer in your own first-party data so you reach the households that actually fit.
Behavior and intent, not guesswork
Target by demographics, interests, viewing habits, and purchase signals, so spend follows real intent instead of a broad time-of-day guess.
Clean, verified delivery
Hard Check filters invalid impressions before they ever touch your budget, and everything reports in one dashboard with the rest of your plan.
Hulu is one part of your streaming TV campaign.
Hulu is a streaming TV app, so we run it as one part of your streaming TV campaign, coordinated with your streaming audio and display. Same audience, one frequency cap, one report. You see exactly what Hulu delivered, next to everything else in the campaign.
See how streaming TV works →
What’s streaming on Hulu.
Our team’s take on the shows people are watching on Hulu right now.
