Put your brand on Hulu.
Hulu advertising that reaches 64 million+ viewers, most of them watching with ads, bought direct and aimed at the households most likely to buy.
Viewers outside the metro
Hulu has the largest rural audience of any major streamer, at 25% of subscribers.
A premium audience, at real scale.
Hulu reaches one of the largest streaming audiences in the country, and most of them chose the ad-supported plan on their own. That is a big audience, on premium content, that is fine seeing your ad.
Your ad runs next to shows people actually finish.
Hulu is where prestige TV lives, and your brand sits beside the award-winning originals people plan their week around.
Award-winning originals
Your brand runs beside Emmy-caliber series and the shows people plan their week around.
Brand-safe by default
Every placement is professionally produced content, so you always know the neighborhood your ad shows up in.
Full attention, big screen
Lean-back viewing with the sound on, not a muted clip someone scrolls past.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those households on Hulu.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
Hulu is one part of your streaming TV campaign.
People don’t watch just one streaming service, so we don’t buy just one. We plan Hulu alongside other premium streaming platforms, plus audio and display, in one coordinated campaign.
See how streaming TV works →
What’s streaming on Hulu.
Our team’s take on the shows people are watching on Hulu right now.
The Secret Lives of Mormon Wives: did the show even need to happen?
A reality hit built on TikTok fame, and what it says about how shows get made now.
Read the article →
Characters from The Rookie Who Would Actually Make Good Cops
Which of the show’s cops would actually survive the job? We ranked them.
Read the article →Hulu advertising, answered.
How much of Hulu’s audience watches with ads?
More than three-quarters of Hulu viewers watch on an ad-supported plan, so your ad reaches the majority of the audience as part of the normal viewing experience.
What is Hulu advertising?
Hulu advertising with Adduro means buying Hulu’s ad-supported audience directly and running it as one part of your streaming TV plan.
Can I target households on Hulu?
Yes. We build your audience from 80,000+ data segments and can match your own customer list in a secure clean room, then reach those exact households on Hulu.
Is Hulu advertising bought direct or through a reseller?
Direct. We buy Hulu’s ad inventory through a direct publisher relationship, with no middlemen, and run it alongside the rest of your streaming TV plan.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →