Put your brand on Pandora.
Pandora advertising that reaches 40 million monthly listeners, bought direct and aimed at the listeners most likely to buy.
Monthly active users
Per SiriusXM’s Q1 2026 SEC filing, Pandora has approximately 40 million monthly active users.
Listen with ads
Only 5.6 million pay for ad-free, so nearly nine in ten listeners hear the ad breaks.
Audience
Pandora operates almost entirely in the United States, so no wasted international impressions.
An audience built for ads.
Pandora is personalized radio at national scale, almost entirely in the US, and nearly all of it is ad-supported listening.
Radio habits, streaming data.
Lean-back stations people leave on through the day, with digital targeting broadcast can’t touch.
Lean-back listening
Stations run through the whole day, so your message lands more than once.
Radio reach, digital precision
All the habit of radio, with household-level targeting and measurement.
Ad-supported by design
Ads are part of the product, not an interruption listeners resent.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those listeners on Pandora.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
Pandora is one part of your streaming plan.
People don’t listen to just one service, so we don’t buy just one. We plan Pandora alongside other streaming audio, plus streaming TV and display, in one coordinated campaign.
See how streaming TV works →Example plan mix
Illustrative mix; we build yours around your goals and budget.
Pandora advertising, answered.
What is Pandora advertising?
Pandora advertising reaches 40M US listeners on personalized radio, where nearly nine in ten listen with ads. We buy that audience direct and run it as one part of your streaming audio plan.
How many people use Pandora?
Pandora has approximately 40 million monthly active users per SiriusXM’s Q1 2026 SEC filing, and only 5.6 million pay for ad-free, so nearly nine in ten listeners hear the ad breaks.
Is Pandora a US-only audience?
Pandora operates almost entirely in the United States, so your budget reaches a US-first audience with no wasted international impressions.
Can I target listeners on Pandora?
Yes, we build your audience from 80,000+ data segments across demographics, income, interests, purchase behavior, and life events, and can match your own customer list in a secure clean room, then reach those listeners on Pandora.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →