Put your brand on Pandora, radio personalized.
Pandora has 40 million monthly listeners, and nearly nine in ten listen with ads. We buy that audience direct and run it inside your streaming audio plan.
40M
Monthly active users
Per SiriusXM’s Q1 2026 SEC filing, Pandora has approximately 40 million monthly active users.
86%
Listen with ads
Only 5.6 million pay for ad-free, so nearly nine in ten listeners hear the ad breaks.
US-first
Audience
Pandora operates almost entirely in the United States, so no wasted international impressions.
An audience built for ads.
Pandora is personalized radio at national scale, almost entirely in the US, and nearly all of it is ad-supported listening.
Sources: SiriusXM Q1 2026 SEC filing (all figures). Data as of July 2026.
Radio habits, streaming data.
Lean-back stations people leave on through the day, with digital targeting broadcast can’t touch.
Lean-back listening
Stations run through the whole day, so your message lands more than once.
Radio reach, digital precision
All the habit of radio, with household-level targeting and measurement.
Ad-supported by design
Ads are part of the product, not an interruption listeners resent.
We target the viewer, not the time slot.
Broadcast sells you a daypart and hopes the right people are listening. We build the audience first, from real data, then reach exactly those households on Pandora.
80,000+ data segments
Demographics, household income, interests, purchase behavior, and life events. We build your audience from proven data, sourced through partners like Experian, TransUnion, and LiveRamp.
Your first-party data, matched in
Bring your customer list or CRM. We match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
Hard Check filters invalid impressions before they ever touch your budget, and everything reports in one dashboard with the rest of your plan.
Pandora is one part of your streaming audio plan.
Pandora runs as one part of your streaming audio plan, coordinated with your streaming TV and display. RIVI, our patent-pending dynamic audio personalization, adapts the creative to each listener, and you see exactly what Pandora delivered.
See how streaming audio works →There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →