Your claimants are specific. Your advertising should be too.
When you target the households that match your claimant profile, you also see exactly where every ad ran and whether it drove intakes.
Streaming ads reach audiences across every major platform.
Broadcast TV cannot find your claimant.
Of course, you know exactly who qualifies for your tort, whether that is a specific age range, geography, exposure history, or interest set. Broadcast TV, however, cannot filter for any of it, so most of your spend lands on viewers who will never be eligible to file.
Streaming advertising removes that limitation.
Find the claimant, not the market.
We build targeting around your claimant profile from real data, then reach the streaming TV and audio households most likely to qualify. As a result, the right households see your ad, not the whole market.
100%
Pay for TV that actually runs on a TV.
In fact, a significant portion of what gets sold as CTV delivers to phones and tablets. We, by contrast, run every impression on real television screens through direct relationships with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix.
See which campaigns drive intakes.
We trace web visits and calls back to ad exposure, so you can see which campaigns, publishers, and placements are actually driving intakes. Fractional attribution then shows each channel’s real contribution, instead of crediting the last ad watched.
Every tort has a different claimant profile.
Each profile maps to a different targeting approach. Below, for example, is how we think about three of the most active categories right now.
Depo-Provera
Linked to meningioma brain tumors after extended use.
Hover to see how we reach them →Depo-Provera
Your claimant
Women who received Depo-Provera injections over an extended period.
How we reach them
Demographic filters for women in the relevant age range, layered with health behavioral signals and geographic targeting in high-density markets.
PFAS / Water Contamination
Contaminated water near industrial sites and military installations.
Hover to see how we reach them →PFAS / Water Contamination
Your claimant
People living near contaminated water sources tied to industrial sites or military installations.
How we reach them
Geographic precision is the primary layer, with households inside defined proximity to contamination sites, then layered demographic and behavioral signals.
Social Media Addiction
Parents of minors harmed by addictive platform design.
Hover to see how we reach them →Social Media Addiction
Your claimant
Parents of minors harmed by addictive platform design.
How we reach them
Household-level demographic targeting for parents of children in the relevant age range, layered with behavioral signals around parenting and platform usage.
Prefer the short version? Then get the two-page overview of how we target by claimant profile, deliver on real televisions, and connect ad exposure to intakes.
Get the OverviewStreaming adds the precision broadcast cannot.
Streaming and broadcast audiences are split roughly down the middle, so running broadcast alone misses half the people watching television.
Broadcast (Linear) TV
- Broad market reach.
- Everyone in a DMA sees the ad.
- No insight into who watched.
- Aggregated post-campaign reports.
- No connection to case outcomes.
Streaming with Adduro
- Household-level precision targeting.
- Qualified households see the ad.
- Full demographic, geographic, and delivery data.
- Real-time performance by publisher, app, and zip code.
- Conversion tracking connects ad exposures to your intakes.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let’s Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →Built for your specific tort
Every tort has a different claimant profile, and every claimant profile maps to a different targeting approach. Hover any card to see how we think about three of the most active categories right now.
Hover to flip →
Depo-Provera
Linked to meningioma brain tumors after extended use.
The Approach
Depo-Provera
Your claimant
Women who received Depo-Provera injections over an extended period.
How we reach them
Demographic filters for women in the relevant age range, layered with health behavioral signals and geographic targeting in high-density markets.
PFAS / Water Contamination
Contaminated water near industrial sites and military installations.
The Approach
PFAS / Water Contamination
Your claimant
People living near contaminated water sources, often tied to industrial sites or military installations.
How we reach them
Geographic precision is the primary layer. Households within defined proximity to contamination sites, then layered demographic and behavioral signals.
Social Media Addiction
Parents of minors harmed by addictive platform design.
The Approach
Social Media Addiction
Your claimant
Parents of minors harmed by addictive platform design.
How we reach them
Household-level demographic targeting for parents of children in the relevant age range, layered with behavioral signals around parenting and platform usage.
Streaming complements broadcast
Streaming and broadcast TV audiences are roughly split down the middle. If you are only running broadcast, you are missing half of the people watching television. Broadcast has no way to filter for your specific claimant profile. Streaming adds the precision layer that broadcast cannot provide.
Broadcast (Linear) TV
- ✓ Broad market reach
- ✓ Everyone in a DMA sees the ad
- ✓ No insight into who watched
- ✓ Aggregated post-campaign reports
- ✓ No connection to case outcomes
Streaming with Adduro
- ✓ Household-level precision targeting
- ✓ Qualified households see the ad
- ✓ Full demographic, geographic & more delivery data
- ✓ Real-time performance by publisher, app & zip code
- ✓ Conversion tracking connects ad exposures to your intakes