Put your brand on Netflix, the service everyone is watching.
Netflix has more than 325 million members worldwide and 250 million monthly viewers on the ad plan. We buy that audience direct and run it inside your streaming TV plan.
325M+
Paid memberships
Confirmed at Q4 2025. Netflix now reports milestones instead of quarterly counts, so this is a floor.
250M+
Monthly viewers on the ad plan
Announced at the 2026 upfront, up from 190 million, with more than 80% of ad-plan members watching weekly.
45%
US Netflix households watch with ads
Per Comscore, up from 34% in 2024.
The biggest audience in streaming now has ads.
Netflix is the largest subscription streamer in the world, and its ad plan is now one of the fastest-growing ad audiences in streaming.
Sources: Netflix Q4 2025 (memberships); Netflix 2026 upfront (ad-plan viewers); Comscore (US ad-tier share). Data as of July 2026.
Your ad runs next to what everyone is watching.
Netflix is where the culture happens, and now it has ads. Your brand sits beside the most talked-about shows on television.
The most-watched originals
Your brand runs beside the titles that top the charts and dominate the conversation.
Brand-safe by default
Premium, professionally produced content in an environment built to keep attention high.
Full attention, big screen
Lean-back viewing with the sound on, not a muted clip someone scrolls past.
We target the viewer, not the time slot.
Broadcast sells you a daypart and hopes the right people are watching. We build the audience first, from real data, then reach exactly those households on Netflix.
80,000+ data segments
Demographics, household income, interests, purchase behavior, and life events. We build your audience from proven data, sourced through partners like Experian, TransUnion, and LiveRamp.
Your first-party data, matched in
Bring your customer list or CRM. We match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
Hard Check filters invalid impressions before they ever touch your budget, so your spend lands on real households.
Netflix is one part of your streaming TV campaign.
Netflix is a streaming TV service, so we plan and buy it as one part of your streaming TV campaign, coordinated with your streaming audio and display. Same audience, one plan, and you see exactly what Netflix delivered.
See how streaming TV works →What’s streaming on Netflix.
Our team’s take on the shows people are watching on Netflix right now.
The Top 5 Untold Stories Documentaries on Netflix
We ranked Netflix’s Untold sports docs, and the number one might surprise you.
Read the article →
The Crash and The Effects of Bad Parenting
The documentary raises harder questions about parenting than it answers.
Read the article →
Remarkably Bright Creatures And The Other Animals We Need To Hear From
The octopus got a voice. Here are the other animals that deserve one.
Read the article →
Funny AF with Kevin Hart: America Got It Wrong
The format works. The winner America picked is another story.
Read the article →
Million Dollar Secret: Finally, a Good Competition Show
Smart players and real strategy, and finally a competition show worth the watch.
Read the article →
A Letter to Netflix’s Fire Country
Why we keep watching emergency procedurals, even when we know the formula.
Read the article →
Reality Check: Inside America’s Next Top Model was a waste of time.
The retrospective had every chance to say something real, and did not.
Read the article →
What Happened to Bridgerton?
The show is as popular as ever, so why does it feel manufactured now?
Read the article →There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →