Higher education advertising case study
How a private nursing college lowered its cost per start and tripled its monthly ad spend.
The college was ready to scale its spend as soon as it could prove what was driving enrollments.
−25%
Lower cost per start
In four months
Higher education advertising case study, at a glance.
Client
Large private nursing college
Sector
Higher education, career-focused
Footprint
Multiple campuses across several states
Goal
Lower cost per start and scale spend with confidence
Broadcast was producing students.
It just couldn't say which campaigns did it.
The college still spent heavily on broadcast, even though its core demographic had moved to streaming. Students enrolled, but no one could trace which campaigns or markets produced those starts.
When you can't tell what's working, you can't scale it. They needed a partner who could tie spend to actual enrollments, then grow on what they could prove.
Three decisions built the campaign.
Instead of running a template, we built the campaign around the college's real student data, the programs and campuses actually driving enrollment, and measurement they could take straight to leadership.
01
Built from the college's first-party student data.
We modeled the campaign on who actually enrolls, not a generic learner archetype, so targeting matched the real people who walk into class.
02
Targeted down to program and campus.
We concentrated spend on the prospects most likely to qualify for a specific program at a specific campus, instead of spreading it thin across the whole footprint. It ran on streaming TV, coordinated with the rest of the plan.
03
Connected campaigns to actual enrollments.
We reported on which campaigns drove the inquiries that became students, down to the placement level and measured against real outcomes, so nothing sat inside a black box.
The college tripled monthly spend because the lower cost per start held up at scale.
In this higher education advertising case study, tying streaming ad spend to actual enrollments lowered cost per start 25% and tripled monthly ad spend, without losing precision at scale.
Cost per start
−25%
In four months.
Monthly ad spend
$90K → $250K
In three months.
Most streaming campaigns on other platforms lose precision as budgets scale. This one didn't.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →