Streaming you can reconcile against the register.
Platform-reported conversions and your actual sales are two different numbers. Performance CTV advertising only means something when it works from yours.
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Streaming ads reach audiences across every major platform.
We bid on buyers, not impressions.
An impression is just an empty slot; what decides the bid is whether the household on the other side of it has any reason to buy from you.
Household, 75024Bid
Phone, 75201Pass
Household, 75013Bid
Household, 76701Pass
Household, 75093Bid
Tablet, 75034Pass
Household, 75035Bid
Household, 75214Pass
One household, five touches, one cap.
Nobody buys off one impression, so we plan the whole day and cap it at the household. What that cap should be changes by audience: in our retail work, parents converted at a fraction of the frequency B2B buyers needed.
7:15 AM
Streaming audio
Before the day gets busy.
12:30 PM
Display
While they're already on their phone.
6:45 PM
Streaming TV
The living room, and the full story.
9:00 PM
Streaming TV
Same household, same cap.
10:30 PM
Display retargeting
They visited and left. This one closes.
The creative has to match the goal.
We don't make your ads, and we won't pretend a good buy rescues a bad spot. What we will do is tell you what this goal needs before you brief it, because the spot that builds a brand is not the spot that fills a pipeline.
Show the product working
Not the logo. The thing itself, in use, by someone who looks like your buyer.
Put the offer in the spot
Price, delivery, or the deadline. Vague creative produces vague results.
Match the spot to the basket
A considered purchase needs a different ad from an impulse one, and the same spot will not do both.
Your buyers are the seed, not the ceiling.
Your purchase file is almost always too small to run on by itself, so we match it, work out what those buyers have in common, and go find more of them where you actually sell.
55KPeople who have bought from you
380KPeople who look like them
1.1MIn market and inside the area you serve
See which publishers drove revenue.
A household watches several apps in the same week, so instead of crediting whichever was last we split the credit across every publisher that reached them, then check it against the revenue your own system recorded.
$412K
Attributed revenue
Reconciled with your sales data
6.1x
Return on ad spend
Streaming contribution
$67.40
Average order
From exposed households
Impressions by hour
Sales by publisher
Hover any bar or segment for the underlying number.
What that looks like in practice.
Why marketers choose us.
A platform & a team
Most vendors hand you software or a black box and wish you luck. You get GammaBurst, our reporting platform, and a team running your campaigns, so nobody is asking you to become your own trader.
100%
On real televisions
Much of what's sold as CTV runs on phones and tablets. Every impression we run is on a real TV.
$69M+
Hard Check
In client ad spend saved every year, filtering invalid impressions before they reach your cost per lead.
Lower CPMs
No middlemen
Direct publisher access with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video & Netflix, so more budget reaches real households.
App-level
Depth of reporting
See exactly which publishers, apps, and audiences your leads came from, down to the household.
Performance CTV advertising, answered.
Can performance CTV advertising be held to a RoAS number?
Yes, against your sales rather than ours. CTV advertising for sales is only worth buying if it answers to your revenue. Every week we line up what the platform reports with what actually rang up in your system, and the number we work from is yours. If a publisher isn't earning its cost, it comes out of the mix.
How do you attribute a sale to a television ad?
A conversion pixel on your checkout or booking flow, plus a regular review of your own sales data against the households the campaign reached. A household usually sees you on more than one app, so credit is split across every publisher that reached them rather than the last one seen.
Is CTV ROAS comparable to what search or social report?
Not directly, and anyone who tells you otherwise is selling something. Search takes the last touch because it is where the transaction finishes. What direct response CTV shows you is the contribution from households that saw your commercial, measured against your own revenue.
How long before streaming ads that drive sales pay back?
Longer than a click, and that's the point. Almost nobody buys after a single view, so revenue builds as frequency accumulates, usually over weeks. You can watch sales from exposed households the whole time rather than waiting for a verdict.
Does this work for considered purchases as well as impulse ones?
It works differently. Performance streaming advertising in short-cycle categories shows revenue inside the flight; longer ones show up first as site visits and enquiries, then as sales weeks later. We set the reporting window with you up front so nobody judges a twelve-week purchase on a four-week report.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →