Bring back the people who already know you.
CTV retargeting puts you back on their television after they have already shown interest.
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Streaming ads reach audiences across every major platform.
We only spend on people who showed real interest.
A site visit alone does not make someone worth retargeting. Streaming ads retargeting only pays when the pool is qualified, so we look at what they did, how recently they did it, and whether they have already converted before deciding who stays in the audience.
Household, 75024Bid
Phone, 75201Pass
Household, 75013Bid
Household, 75093Pass
Household, 75035Bid
Tablet, 75034Pass
Household, 75214Bid
Household, 76701Pass
The timing depends on the decision.
A seven-day window works for some purchases and makes no sense for others. We build the sequence around how long your customers actually take to decide, then give each channel a different role so the campaign stays useful without becoming repetitive.
Day 1
Display
A timely reminder while their visit is still fresh.
Day 1
Streaming audio
RIVI reminds them of the exact thing they explored.
Day 2
Streaming TV
Your brand returns on the biggest screen in the house.
Day 4
Display
A lighter follow-up as they continue considering it.
Day 7
Streaming TV
One final reminder, then the household leaves the pool.
They hear about the exact thing they explored.
Someone explores a destination, product, or service, then leaves without converting. Later, while listening to a playlist or podcast, they hear an ad that mentions exactly what caught their attention. RIVI, our patent-pending dynamic audio technology, creates that personalized version at playback from a single master recording. That gives you hundreds of relevant variations without recording hundreds of separate ads.
The master script you record once
"Still thinking about [destination]? The [month] flight from [origin] you were looking at is still open, with fares from [price]. Book your trip at yoursite.com."
Someone who viewed Cabo
Visited your Cabo destination page this morning, then left without booking.
"Still thinking about Cabo? The March flight from Denver you were looking at is still open, with fares from $289. Book your trip at yoursite.com."
Someone who viewed Tokyo
Visited your Tokyo destination page this morning, then left without booking.
"Still thinking about Tokyo? The May flight from Seattle you were looking at is still open, with fares from $812. Book your trip at yoursite.com."
Retargeting creative has a different job.
A strong media plan cannot rescue the wrong message. Before your team briefs the creative, we help define what the spot needs to accomplish at each point in the sequence.
Skip the introduction
They already know your brand. Use those first few seconds to give them a reason to return.
Name what interested them
A relevant reminder beats a generic one. RIVI does this in audio, and your display creative should do it too.
Change the message over time
A useful reminder on day one can feel like pestering by day seven. The creative should change as the decision gets closer.
More relevance, better placement, less waste.
A visit does not automatically make someone worth chasing.
Retargeting budgets disappear when every visitor is treated like a prospect. We narrow the audience from everyone reached to the households that showed meaningful interest.
480KHouseholds reached by the campaign
168KHouseholds that visited in the past 30 days
24KHouseholds that reached a product or pricing page
See which publishers brought them back.
A household watches several apps in the same week, so instead of crediting whichever was last we split the credit across every publisher that reached them, connected to return visits recorded on your site.
3,180
Return visits
From households that saw the ad
18.4%
Return rate
Of retargeted households
+155%
Click-through lift
With RIVI dynamic audio
Impressions by hour
Return visits by publisher
Hover any bar or segment for the underlying number.
Why marketers choose us.
The platform and the people to run it
GammaBurst gives you the reporting. Our team builds, manages, and adjusts the campaign with you, so you get visibility without becoming your own media trader.
Direct publisher access
More of your budget reaches premium streaming inventory without unnecessary layers between you and the publisher.
Household-level reporting
See which publishers, apps, and audiences contributed to visits and conversions.
Hard Check filters invalid traffic out of the pool before you pay for it, on every campaign, at no extra cost.
Questions about CTV retargeting.
How does CTV retargeting work if you can't cookie a television?
It works at the household rather than the browser, which is why CTV remarketing reaches people a cookie lost years ago. When someone visits your site we match that visit to the household, then reach the same household on its television, its streaming audio, and its phone. That is what cross-device retargeting means here.
What makes this different from ordinary display remarketing?
The creative and the screen. Streaming retargeting puts you back in the living room rather than in a banner nobody looks at, and RIVI, our patent-pending dynamic audio, names the exact thing the listener was just looking at instead of repeating a generic spot.
How long do you keep chasing someone?
Not indefinitely. We set a window with you, usually a week or two, with weight dropping across it, and then we stop. Connected TV retargeting that runs forever just annoys people and burns budget on households that already decided.
Who is worth retargeting?
Fewer people than you would think. Somebody who bounced off the homepage in four seconds is not the same as somebody who read your pricing page twice, so we separate them and spend accordingly.
Can you retarget past customers as well as site visitors?
Yes. Your customer list is matched and scrubbed of personal data, then used for win-back against people who have gone quiet. For most advertisers that audience converts better than anyone in the prospecting pool.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →