Put your brand on DirecTV, the original addressable TV.
DirecTV has delivered household-matched ads across satellite and streaming for over a decade. We buy that inventory direct and run it inside your TV plan.
Pioneer
Addressable for over a decade
DirecTV delivers deterministic, household-matched ads across linear and streaming.
Biddable
Programmatic linear
Programmatic buyers get real-time bidding on satellite households through DIRECTV Axis.
First
MVPD in LiveRamp’s CAPI Hub
Joined April 2026, for faster and more accurate attribution.
A decade of household-matched TV.
DirecTV Advertising sells across satellite and DirecTV Stream, the cable-replacement lineup with the deepest sports package, delivering deterministic, household-matched ads on linear and streaming alike.
Sources: DirecTV Advertising (addressable and Axis); LiveRamp announcement, April 2026 (CAPI Hub). Data as of July 2026.
Your ad reaches the household you picked.
Deterministic matching across satellite and DirecTV Stream, with the deepest sports lineup in cable replacement, including regional sports networks.
Deterministic delivery
Household-matched ads across linear and streaming, proven over more than a decade.
Biddable satellite inventory
DIRECTV Axis opens satellite households to real-time bidding.
Attribution that keeps up
The first MVPD in LiveRamp’s CAPI Hub, for faster, more accurate attribution.
We target the viewer, not the time slot.
Traditional TV used to mean buying a daypart and hoping. On DirecTV we build the audience first, from real data, then reach exactly those households.
80,000+ data segments
Demographics, household income, interests, purchase behavior, and life events. We build your audience from proven data segments, sourced through partners like Experian, TransUnion, and LiveRamp, so every impression is aimed at real people who fit your brand.
Your first-party data, matched in
Bring your customer list or CRM. We match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
Hard Check filters invalid impressions before they ever touch your budget, and everything reports in one dashboard with the rest of your plan.
DirecTV is one part of your TV plan.
DirecTV spans satellite and streaming, so we run it as one part of your TV plan, coordinated with your streaming TV, audio, and display. Same audience, one frequency cap, one report. You see exactly what DirecTV delivered.
See how the channels work together →There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →