Put your brand on DirecTV.
DirecTV advertising that reaches household-matched audiences across satellite and DirecTV Stream, bought direct and aimed at the households most likely to buy.
Years of addressable TV
DirecTV delivers deterministic, household-matched ads across linear and streaming.
Programmatic linear
Programmatic buyers get real-time bidding on satellite households through DIRECTV Axis.
A decade of household-matched TV.
DirecTV Advertising sells across satellite and DirecTV Stream, the cable-replacement lineup with the deepest sports package, delivering deterministic, household-matched ads on linear and streaming alike.
Your ad reaches the household you picked.
Deterministic matching across satellite and DirecTV Stream, with the deepest sports lineup in cable replacement, including regional sports networks.
Deterministic delivery
Household-matched ads across linear and streaming, proven over more than a decade.
Biddable satellite inventory
DIRECTV Axis opens satellite households to real-time bidding.
Attribution that keeps up
The first MVPD in LiveRamp’s CAPI Hub, for faster, more accurate attribution.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those households on DirecTV.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
DirecTV is one part of your streaming TV campaign.
People don’t watch just one streaming service, so we don’t buy just one. We plan DirecTV alongside other premium streaming platforms, plus audio and display, in one coordinated campaign.
See how streaming TV works →Example plan mix
Illustrative mix; we build yours around your goals and budget.
DirecTV advertising, answered.
What is DirecTV advertising?
DirecTV advertising delivers deterministic, household-matched ads across satellite and DirecTV Stream, bought direct and run as one part of your TV plan.
What is addressable TV on DirecTV?
Addressable TV on DirecTV means matching your ad to specific households instead of buying a time slot, a capability DirecTV has delivered across satellite and streaming for over a decade.
What is DIRECTV Axis?
DIRECTV Axis is DirecTV’s programmatic offering that opens satellite households to real-time bidding, so programmatic buyers can bid on linear inventory the way they buy digital.
Can I target specific households on DirecTV?
Yes, we build your audience from 80,000+ data segments across demographics, income, interests, purchase behavior, and life events, and can match your own customer list in a secure clean room, then reach exactly those households across satellite and DirecTV Stream.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →