Reach travelers in the window between researching and booking.
Most channels reach a traveler once, then never see them again. So we keep you in front of them across streaming TV, audio, podcasts, and display, with personalized audio ads that name the destination, hotel, or flight they were just looking at.
Streaming ads reach audiences across every major platform.
34
Sites visited before booking
Per hotel purchaser.
182
Pages of content consumed
Across the journey.
89 days
Of research before they buy
Window to win them.
Travelers research for weeks. Most ad channels reach them once.
Linear TV broadcasts to everyone in your DMA whether they are planning a trip or not, while display retargeting only catches them on the browser they already left. Neither one, however, stays with the traveler through the consideration window.
Source: Comscore Worldwide Path to Purchase Report.
One traveler, many moments, and we show up in the ones that matter.
The window between thinking about a trip and booking it is not one search. Instead, we meet the traveler in each moment that moves them closer.
6:47 AM
Audio
Headphones in, podcast playing on the commute, already wondering if a fall trip is doable.
12:30 PM
Display
A quick scroll on the phone between meetings, comparing three resorts they have not picked yet.
8:15 PM
Streaming TV
TV on and dinner done, a streaming spot lands while they are mid-conversation about September.
Sat 9:30
Display
Coffee in hand, finally pricing the trip with their partner, and the hotel they kept seeing is at the top of the list.
Three connected channels. One traveler. One identity.
Other vendors sell you reach on one channel, then call it a day. We, by contrast, bring audio, CTV, and display together as one campaign, so your traveler hears, sees, and clicks through your brand across the same week, the same identity, and the same story.
Audio
Dynamic personalization audio ads
Our proprietary RIVI captures the exact destination, hotel, or flight a traveler just looked at on your site, then automatically updates the next audio ad they hear with those details. We deliver it on Spotify, iHeartRadio, Pandora, SiriusXM, and the podcasts they already listen to.
CTV
Premium streaming TV
We connect directly with publishers, so you get lower CPMs on the screens people actually watch, like Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix. As a result, 100% of impressions deliver on real TV screens, not phones or tablets.
Display
Display that closes the loop
Display retargeting then completes the orchestrated campaign. The traveler hears your audio ad, sees your CTV spot, and finally gets the display reminder that brings them back to book.
Hear the same script become two different ads.
This is one master script. Our patent-pending RIVI then fills in the variables based on what each listener was just looking at on your site, so the same script reaches two travelers as two completely different ads.
The master script
Still thinking about [destination]? The [month] flight from [origin] you were looking at is still open, with fares from [price]. Book your trip at yoursite.com.
Listener A
Visited the Cabo destination page on your site this morning.
Still thinking about Cabo? The March flight from Denver you were looking at is still open, with fares from $289. Book your trip at yoursite.com.
Listener B
Visited the Tokyo destination page on your site this morning.
Still thinking about Tokyo? The May flight from Seattle you were looking at is still open, with fares from $812. Book your trip at yoursite.com.
Targeting built on actual travel data, not just demographics and zip codes.
We connect to 13 data partners with thousands of travel-specific segments, including Acxiom’s US Travel taxonomy through LiveRamp, Experian’s travel suite, Nielsen Buyer Insights, and TransUnion’s travel and loyalty data. As a result, every segment below is a real, addressable audience.
Travel intent and shopping behavior
Vacation shopper Cruise shopper In market to take a cruise Hotel loyalty members Annual travel spend $1,365+Trip type and traveler profile
Luxury cruise Beach trips Theme parks Weekend getaways Family and group travelersBrand and competitive targeting
Airlines such as Delta, Southwest, and United Cruise lines such as Royal Caribbean and Carnival Hotels such as Marriott and IHG Loyalty programsGeographic and demographic precision
DMA, zip code, and origination market targeting Proximity from any airport, attraction, or hotel Exclusion zones for in-market residents Hispanic and bilingual household segments Income and discretionary spend brackets
Stop paying CTV rates for ads that ran on phones.
A significant portion of what gets sold as CTV actually delivers to mobile and tablet. We, by contrast, run 100% on television screens through direct relationships with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix, so your ad runs in the full-screen experience your brand deserves.
See which campaigns are driving bookings.
We trace web visits and form fills back to ad exposure, so you can see which campaigns, publishers, and placements are actually driving bookings. Fractional attribution then shows each channel’s real contribution, instead of crediting the last ad seen.
Built for every kind of travel brand
Every travel buyer has a different audience and a different KPI, so hover any card to see how we work for each one.
Destination Marketing Organizations
Tourism boards, CVBs, attractions, and stadiums.
The Adduro Play
DMOs
Your audience
Trip planners weighing your region against three others.
How we reach them
Origination market targeting, travel intent, and in-market exclusions.
What you’ll see
Visitation lift, room nights, and search interest in your destination.
Hotels and Resorts
Independent properties to multi-brand portfolios.
The Adduro Play
Hotels and Resorts
Your audience
Comparison shoppers who looked at your property and bounced.
How we reach them
RIVI names your property, dates, and amenities. Geo and demo run around your feeder markets.
What you’ll see
Direct bookings, lower OTA dependency, and increased RevPAR.
Airlines and Vacation Brands
Airline-owned vacation platforms and standalone packagers.
The Adduro Play
Airlines and Vacation Brands
Your audience
Travelers who searched a flight, looked at a destination, then bounced.
How we reach them
RIVI connects flight search to a vacation package audio ad, CTV runs in the evening, then display closes the loop.
What you’ll see
Package attach rates, package revenue, and repeat bookers.
Agencies and Tour Operators
Regional operators to global escorted travel companies.
The Adduro Play
Agencies and Tour Operators
Your audience
Travelers researching a specific kind of trip, like a Mediterranean cruise or African safari.
How we reach them
Travel intent and behavioral signals, while RIVI targets people researching specific itineraries.
What you’ll see
Qualified leads, completed booking forms, and attributable trip sales.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let’s Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →