Streaming Advertising for Travel Brands
Reach travelers in the window
between researching and booking.
Your next bookings are researching right now. Most advertising channels reach them once and never see them again. Adduro keeps you in front of them across streaming TV, streaming audio, podcasts, and display, with personalized audio ads that name the destination, hotel, or flight they were just looking at.
34
Sites visited before booking
Per hotel purchaser
182
Pages of content consumed
Across the journey
89 days
Of research before they buy
Window to win them
Travelers research for weeks. Most ad channels reach them once.
Linear TV broadcasts to everyone in your DMA whether they’re planning a trip or not. Display retargeting only catches them on the same browser they already left. Neither one stays with the traveler through the consideration window.
Source: Comscore Worldwide Path to Purchase Report
A Day in the Buying Window
One traveler. Many moments.
And we show up in the ones that matter.
The window between “I should plan a trip” and “I’m booking” isn’t one search. It’s a morning podcast, a lunch-break scroll, an evening on the couch, a Saturday morning planning session. Adduro is in every one of those moments, with the right channel for each.
Morning
6:47 AM
Headphones in, podcast playing on the commute. Already wondering if a fall trip is doable.
Lunch
12:30 PM
Quick scroll on the phone between meetings. Comparing three resorts they have not picked yet.
Evening
8:15 PM
TV on, dinner done. A streaming spot lands while they are mid-conversation about September.
Weekend
Sat 9:30
Coffee in hand, finally pricing the trip with their partner. The hotel they kept seeing ads for is at the top of the list.
The Adduro Streaming Difference
Three connected channels. One traveler. One identity.
Other vendors sell you reach on one channel and call it a day. Adduro brings audio, CTV, and display together as one campaign so your traveler hears, sees, and clicks through your brand across the same week, the same identity, and the same story.
Audio
Dynamic personalization audio ads
Our proprietary RIVI captures the exact destination, hotel, or flight a traveler just looked at on your site and automatically updates the next audio ad they hear with those exact details. Delivered on Spotify, iHeartRadio, Pandora, SiriusXM, and the podcasts they already listen to.
CTV
Premium streaming TV
We connect directly with publishers to give you lower CPMs on the screens people are actually watching, like Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix. 100% of impressions deliver on actual TV screens, not phones or tablets.
Display
Display that closes the loop
Display retargeting that completes the orchestrated campaign. The traveler hears your audio ad, sees your CTV spot, and gets the display reminder that brings them back to book.
RIVI: Personalized Streaming Audio
How RIVI works
RIVI is the personalization engine behind Adduro audio. It connects what a traveler searched on your site to the audio ad they hear on their next stream, naming the trip in three steps.
Capture
A traveler looks at your destination. Your pixel passes the variables they searched, like destination, dates, and points of interest, to RIVI in real time.
Assemble
RIVI personalizes the ad. One master script with dynamic variables, no re-recording, no new creative briefs.
Deliver
They hear it on their next stream. Within hours, on Spotify, iHeartRadio, Pandora, SiriusXM, or their next podcast, naming the trip they were just looking at.
155%
Lift in display click-through when RIVI ran alongside the same display campaign.
Source: Adduro pilot test, 2025
Targeting built on actual travel data, not just demos and zip codes
Adduro is connected to 13 data partners with thousands of travel-specific audience segments. That includes Acxiom’s US Travel taxonomy through LiveRamp, Experian’s full travel suite, Nielsen Buyer Insights for airline and cruise brand data, and TransUnion’s travel, cruise, and loyalty segments. Below is a sample of what we can actually target. Every segment named here is a real, addressable audience available through our partner integrations.
Travel intent & shopping behavior
Trip type & traveler profile
Brand & competitive targeting
Geographic & demographic precision
- DMA, zip code, and origination market targeting
- Proximity from any airport, attraction, or hotel
- Exclusion zones for in-market residents
- Hispanic and bilingual household segments, including the Adventurous Travelers Personicx cluster
- Household composition, income, and discretionary spend brackets
Stop paying CTV rates for ads that ran on phones
A significant portion of what gets sold as CTV actually delivers to mobile and tablet. Same CPM, different screen. Adduro delivers 100% on actual television screens through direct relationships with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, Netflix, and other premium publishers. Your ad runs in the lean-back, full-screen experience your brand deserves.
See which campaigns are driving bookings
Most streaming vendors hand you an impressions report and call it results. Adduro tracks conversions from web visits and form fills back to ad exposure, so you can see which campaigns, publishers, and placements are actually driving bookings, sign-ups, or visits to your destination. Fractional attribution shows each channel’s real contribution instead of giving all the credit to the last ad seen.
Built for every kind of travel brand
Every travel buyer has a different audience and a different KPI. Hover any card to see how Adduro works for them.
Hover to flip →
Destination Marketing Organizations
Tourism boards, CVBs, attractions, and stadiums.
The Adduro Play
DMOs
Your audience
Trip planners weighing your region against three others.
How we reach them
Origination market targeting, travel intent, and in-market exclusions.
What you’ll see
Visitation lift, room nights, and search interest in your destination.
Hotels and Resorts
Independent properties to multi-brand portfolios.
The Adduro Play
Hotels and Resorts
Your audience
Comparison shoppers who looked at your property and bounced.
How we reach them
RIVI names your property, dates, and amenities. Geo and demo around your feeder markets.
What you’ll see
Direct bookings, lower OTA dependency, increased RevPAR.
Airlines and Vacation Brands
Airline-owned vacation platforms and standalone packagers.
The Adduro Play
Airlines and Vacation Brands
Your audience
Travelers who searched a flight, looked at a destination, then bounced.
How we reach them
RIVI connects flight search to a vacation package audio ad. CTV in evening. Display closes the loop.
What you’ll see
Package attach rates, package revenue, and repeat bookers.
Agencies and Tour Operators
Regional operators to global escorted travel companies.
The Adduro Play
Agencies and Tour Operators
Your audience
Travelers researching a specific kind of trip, like a Mediterranean cruise or African safari.
How we reach them
Travel intent and behavioral signals. RIVI targets people researching specific itineraries.
What you’ll see
Qualified leads, completed booking forms, attributable trip sales.
Book a strategy call
See what precision targeting looks like for your travelers.
In less than 30 minutes, we can walk through exactly how Adduro would approach your active tort campaigns: which targeting data we would use, which publishers would carry your ads, and how conversion tracking from web visits and calls connects your streaming spend back to your bookings.
- √ Targeting built on Experian, TransUnion, LiveRamp, Nielsen data & more
- √ Lower CPMS with direct to publisher deals & 100% on TVs
- √ Connect ad exposure to your intakes through conversion tracking