See which streaming ads made your phone ring.
With our CallRail integration, your calls show up in GammaBurst next to the streaming TV ads that drove them.
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212
Calls today
118
Matched to your ads
Attributed calls by publisher
34
27
23
19
15Example report. Numbers are illustrative.
Streaming ads reach audiences across every major platform.
Awareness builds demand. Calls tell you it’s working.
You still get the reach and impressions you report on today, and now you also get the calls that came from them.
Reach
Calls
Most integrations count the call. Ours shows you everything behind it.
We’re one of only three streaming ad platforms with a CallRail integration, and ours goes past the call count to show you what happened before the phone rang.
What most integrations show
What you see with us
Your calls, matched to the CTV ads behind them.
Nobody clicks a TV ad, so tying a phone call back to one used to be guesswork.
Nothing to upload
Calls flow from CallRail into GammaBurst on their own, as they happen.
Matched to real households
Each call is matched by IP to a household that saw your ads in the weeks before.
Every cut you’d want
Look at calls by publisher, audience, creative or ZIP code, right next to what you spent.
Find out what drove your biggest case.
Every matched call carries its CallRail ID, so when one turns into a big trucking case, you can see which apps that household watched and how many of your ads they saw.
CallRail call ID
CALd2b3b562…0351a95
Called
October 15
Location
Houston, 77096
In your CallRail account
Trucking accident, signed case
212
of your ads, seen across 7 apps before that household called
Example report. Numbers are illustrative.
Find the audiences that call you most.
Sort your calls by any audience you targeted, from third-party segments to age, income and homeownership.
Matched calls by audience you targeted
Example report. Numbers are illustrative.
Running more than one spot? See which one gets the calls.
Each matched call is credited to the creative the household saw, which makes it easy to move budget to the winner.
Spot A: Free consultation
30 seconds
Spot B: Call tonight
15 seconds
Spot C: Client story
30 seconds
Example report. Numbers are illustrative.
CallRail integration, answered.
What do I need to set up the CallRail integration?
All you need is a CallRail account, and we’ll turn on the connection for you. There’s no extra fee for eligible campaigns, and we’re listed in CallRail's integration directory.
Does every call get matched to an ad?
Most are. Your report shows exactly how many, so there’s no guessing.
Do hang-ups and short calls count?
No. Calls too short to be a real conversation, like a seven-second hang-up, are taken out before anything gets counted.
Can I see which creative drove the call?
Yes. If you’re running more than one spot, your report shows calls and cost per call for each one.
Do calls count toward my ROAS?
No. Calls get their own line next to your site conversions. We don’t add the two together, so neither number gets inflated.
Which audiences can I see calls for?
Any audience you targeted in your campaign. That covers more than 80,000 data segments from partners like Experian, TransUnion and LiveRamp, including details like age, income and homeownership.
Does it work for streaming audio and display too?
Yes. The CallRail integration tracks calls across streaming TV, audio and display, so you can compare channels side by side.
Who uses this most?
Businesses that live on the phone, like personal injury and mass tort firms, auto dealers and home services franchises.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →