By Brianna Alleva
Fresh off finishing Taylor Sheridan’s Yellowstone, the Texas “life” is complete with rodeo life and family drama. The iconic show did a good job of establishing the lure and appeal of Texas, cowboys, ranching, and money.
I am sure the actual portrayal of Montana leaves a lot to the imagination; it did its job. It launched a universe of shows—the dream.
One of those shows is Landman, which originally aired in 2024 and is currently on its second season. The show takes place, of course, in Texas, but revolves around the oil business. The money, the lifestyle, the people.
The biggest question and review I have as I watch Landman, which differs from Yellowstone, is: why don’t I find any of these characters insufferable?
Advertise on Streaming: Landman
Audience Demographics for CTV Ads
- Adults 35–64
- Male-leaning audience interested in business, industry, and Western-themed entertainment.
- High concentration of suburban and rural viewers.
- Strong overlap with fans of Taylor Sheridan dramas and prestige streaming content.
Typical Advertisements for Streaming
- Truck and SUV manufacturers
- Insurance companies promote auto, home, and business coverage.
- Banks and investment firms targeting middle- and high-income households.
- Home improvement and construction-related brands.
- Outdoor recreation, hunting, fishing, and travel advertisers.
Where to Stream: Landman
- Paramount+
The main characters of Landman honestly should be annoying. Billy Bob Thornton plays a father and husband character named Tommy. This character is rough and rigid. He really doesn’t have any true redeeming qualities aside from us learning about his horrible childhood, but, nonetheless, I find myself enjoying his interactions with others.
His ex-wife/current girlfriend, played by Ali Larter, also should be super annoying, like the bimbo wives of the past. She is probably my favorite character, though. Her nagging qualities are really drowned out by her loyalty, her motives, and her love for her family. I also think Tommy drives her mad and makes her act like that, by the way.
Their children are Ainsley and Cooper. These two characters remind me the most of Yellowstone. Ainsley is a typical Texas girl, with blonde hair and tan skin. Her character is mainly seen with her mother, though, which, to me, means she’s tolerable. Also, her new storyline in college with a nonbinary friend is interesting.
Cooper, in the beginning, was your typical, “I hate my dad, want to do anything to piss him off” character. He still sorta is, but he didn’t spend as much time hating him as I thought he would. This is a good thing. By the end of the second season, they are working together and have a mutual respect.
All the other characters: the lawyers, the actual landman working the oil rigs, the rich oil business people, all have their hero moments and no actual moments that make me not root for them.
Landman has been consistently been a good show to watch with no big emotions, happy or sad coming from me, at least. This is a positive and makes it a show I keep coming back to.
