Your TV and radio budget, now aimed and accountable.

Q: Can you use our DMS or CRM data?

Yes, and it is usually your strongest audience. We match your DMS or CRM list, scrubbed of personal data, then reach those owners and their lookalikes across CTV, streaming audio, and display, including equity-mining for owners ready to trade up and win-back for lapsed service customers.

Q: Is it compliant, and how fast can we launch?

There is no ban on dealer advertising on streaming. We geo-fence to your market and run on real, brand-safe inventory. Some platforms require pre-approval, which can add a few days before launch; we manage that so it does not stall you.

Auto dealership advertising on connected TV and streaming audio, aimed at your market and matched back to your CRM.

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Auto dealership advertising on connected TV: a car shopper watching streaming at home in the dealer's market

Streaming ads reach audiences across every major platform.

44.8%

of TV time is now streaming, past broadcast and cable combined for the first time

75%

of car buyers shop on third-party listing sites, an average of 4.6 of them

~3%

of local auto ad budgets go to CTV, the fastest-growing channel there is

Reach your best customers, and the next ones.

We match your DMS and CRM to find the owners ready to trade up and the service customers to win back, then reach thousands more nearby who look just like your best buyers.

A drive-time map showing the local market a dealership can reach, Denver shown as an example

Trade-up owners65% of your past buyers are in positive equity, around $8,724 each, ready for their next vehicle.

Service win-backsLapsed service customers, pulled back into the lane before they go elsewhere.

LookalikesThousands of nearby shoppers who match the profile of your best buyers.

ConquestShoppers actively browsing competitor dealers in your market.

Equity benchmark: FRIKINtech, 2024.

Hear the exact car they were just looking at.

Write one script. RIVI, our patent-pending dynamic audio, drops in the exact vehicle each shopper viewed on your site, no re-recording. The base spot stays yours; RIVI just personalizes the variable.

“Still thinking about that [year make model] at [dealership]? It’s on the lot now and we’ve got great financing specials for a limited time. Stop in now, or sign up to take it for a spin at [website]!”

Shopper A

Browsed a used truck on your site this morning.

“Still thinking about that 2022 Ford F-150 XLT at Rivertown Ford? It’s on the lot now and we’ve got great financing specials for a limited time. Stop in now, or sign up to take it for a spin at rivertownford.com!”

Shopper B

Browsed a new SUV on your site this morning.

“Still thinking about that 2025 Honda CR-V at Rivertown Honda? It’s on the lot now and we’ve got great financing specials for a limited time. Stop in now, or sign up to take it for a spin at rivertownhonda.com!”

+155%

lift in display click-through when RIVI ran alongside the same campaign

Adduro auto dealer campaign, 2026

Let’s Talk Strategy See how RIVI works →

We target the market that actually buys.

Your local marketRadius, ZIP, and DMA around your store, down to the neighborhood.

Competitor conquestingFence rival dealers and pull their shoppers to you.

CRM & equity matchYour owners, service base, and lookalikes, matched from your data.

Service reactivationBring lapsed service customers back into the lane.

From a name they know to a sold car.

Build presence early, while costs are low, so your leads close warmer and your service lane stays full. Then match exposure back to your CRM to see who showed up.

Awareness

Consideration

Sale

Measured against your CRM.

Why dealers choose Adduro.

100%

On real televisions

Much of what’s sold as CTV runs on phones and tablets. Every impression we run is on a real TV.

$69M+

Hard Check

In client ad spend saved every year, filtering invalid impressions before they touch your campaign.

Lower CPMs

No middlemen

Direct publisher access with Hulu, Roku, Disney+, Peacock, Paramount+, and Netflix, so more budget reaches real households.

App-level

Depth of reporting

See exactly which publishers, apps, and audiences your budget reached, down to the household.

A team & a platform

Most vendors hand you software or a black box. You get a managed team running your campaigns and GammaBurst, our reporting platform, so you’re never left to figure it out alone.

You sell the cars. We’ll run the ads.

No new dashboard to learn and no agency black box. Our team plans, launches, and optimizes your streaming, then reports it back in plain numbers.

Hours back every weekwe plan, launch, and optimize the campaigns, so your team stays on the floor.
Every dollar in your marketgeo-fenced to where you sell, so none of it crosses into the next DMA.
No black boxone team on your account and one clear report, not a dashboard you decode alone.
Live in days, not monthswe handle setup and platform approvals so you can launch fast.

Dealer advertising, done differently.

Get the Overview

Streaming for dealers, answered.

Can you keep the buy in our market?

Yes. We target your local market from broad DMAs down to ZIP codes and radius rings around the store, so you pay only for the households that can actually drive to your lot, plus conquesting around competitor dealers.

Can you use our DMS or CRM data?

Yes, and it’s usually your strongest audience. We match your DMS or CRM list, scrubbed of personal data, then reach those owners and their lookalikes across CTV, streaming audio, and display, including equity-mining for owners ready to trade up and win-back for lapsed service customers.

Can you connect ads to actual sales and service visits?

Yes, through your own data. We match your CRM and DMS records to the campaign, then show which people who saw your ads showed up as leads, buyers, or service ROs, using your records. No third-party foot-traffic guesswork.

Does it work with our OEM co-op?

We build the buy to fit your OEM’s co-op format, tagging, and reporting requirements so the spend can qualify for reimbursement. Your ad creative and disclosures stay with you and your agency.

Is it compliant, and how fast can we launch?

There’s no ban on dealer advertising on streaming. We geo-fence to your market and run on real, brand-safe inventory. Some platforms require pre-approval, which can add a few days before launch; we manage that so it doesn’t stall you.

There are two ways to take the next step.

Plan your next streaming campaign.

Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.

Let’s Talk Strategy →

Audit your current streaming spend.

We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.

Audit My Streaming Spend →