RIVI™
The audio ad that names what they searched.
RIVI is Adduro’s patent-pending dynamic audio advertising: when someone leaves your site, it retargets them in streaming audio with an ad that names exactly what they just viewed.
Dynamic audio
One script.
Every variation.
Hear it below
Hear the same script become two different ads.
This is one master script. RIVI fills in the variables based on what each listener was just looking at on your site. Same script, two listeners, two completely different ads.
“Still thinking about [destination]? The [month] flight from [origin] you were looking at is still open, with fares from [price]. Book your trip at yoursite.com.”
Visited the Cabo destination page on your site this morning.
“Still thinking about Cabo? The March flight from Denver you were looking at is still open, with fares from $289. Book your trip at yoursite.com.”
Visited the Tokyo destination page on your site this morning.
“Still thinking about Tokyo? The May flight from Seattle you were looking at is still open, with fares from $812. Book your trip at yoursite.com.”
Three things dynamic audio advertising actually has to do.
Streaming audio reaches the right ear. The hard part is making it say the right thing.
Targets the person who actually came to your site.
Most audio ads chase broad segments like “frequent travelers.” RIVI targets the specific visitor who was just on your site, built from your real behavior, not a segment someone else assembled.
Write one script. RIVI builds every version automatically.
You write one master script and pick the variables that change per listener. RIVI pulls live values from your feed and assembles every version in real time, with no re-recording and no production cycle.
Each ad is assembled the moment someone hears it.
RIVI assembles each ad when it’s served, not in advance, so the destination, price, and URL are always current, never a stale or expired offer.
Reaches the listener wherever they stream.
RIVI runs across the major streaming audio and podcast platforms, so your visitor hears the personalized ad wherever they listen.
Adduro client campaign, 2026
155%
lift in display click-through when RIVI ran alongside the same campaign.
Powered by RIVI™
Dynamic audio advertising, answered.
What is dynamic audio advertising?
Dynamic audio advertising is our patent-pending way of following a site visitor into streaming audio and assembling a personalized ad in real time, naming the exact product, destination, or price they were just looking at.
How is this different from standard audio advertising?
Standard audio advertising plays one recorded spot to a broad segment. RIVI targets the specific visitor who was just on your site and assembles the ad in real time, naming the exact product, destination, or price they were looking at, so it speaks to one listener instead of a category.
Do I have to re-record ads for each listener?
No, you write one master script and choose the variables that change per listener, and RIVI pulls live values from your feed to build every version in real time, with no re-recording and no production cycle.
Where does RIVI run?
RIVI runs across the major streaming audio and podcast platforms, including Spotify, iHeartRadio, Audacy, and Pandora, so your visitor hears the personalized ad wherever they are listening.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →