Streaming advertising with full accountability
Where did my ads run? What did they cost? What happened because of them?
Adduro is a full-service streaming advertising platform built to answer all three.
Book time with usYour audience moves through the day. Your campaign moves with them.
One plan covers the screens and the speakers, so you're not buying three campaigns to reach one person.
Streaming TV
Of all US TV viewing is now streaming, so the households you need are already there.
Learn moreAudio
The average US adult now spends more time with digital audio every day than with any other ad-supported medium.
Learn moreThe other hours
Display
Display keeps you visible during the rest of the day, when the phone or laptop is already in hand.
Learn moreWe built Adduro after spending years buying streaming media ourselves.
The platform does the repetitive work. The people make the decisions that still need judgment.
Stop paying to hit the same household nine times in one hour
Your frequency is capped before the bid is placed, not reconciled after it.
See how GammaRay works →Your budget buys real people, not bots
Standard verification catches a lot. Hard Check looks for the traffic that still slips through, so fake impressions never become real costs.
See how Hard Check works →Filtering in real time
See which publishers drove the result, in-flight
Not every publisher contributes equally. GammaBurst shows which ones are driving the result while there's still time to move budget.
See how GammaBurst works →
You get a team, not just a login.
The person who builds your campaign is the same person watching it once it goes live. Nothing gets handed from one team to another.
- Build the plan and launch it
- Optimize while the campaign runs
- Report straight on what happened
You always know how your budget is working, and why.
Real campaign results
Different industries and different goals, all run the same way.
- +244%Donations, year over year
- +48%Streaming return on ad spend
- -25%Cost per start
- +20%Case volume, year over year
- -10%Cost per case
- $13.89Cost per acquisition
- +20%Online enrollment
Streaming advertising, answered.
What is a full-service streaming advertising platform?
It means the technology and the people come from the same place. Adduro buys your streaming TV, streaming audio, and display media direct from publishers, bids on every impression with its own engine, filters the invalid traffic, and reports what happened, and a team does that work alongside you rather than handing you a login and walking away.
Which channels can I run on Adduro?
You can run streaming TV, streaming audio, and display in one campaign and on one report. Most advertisers run all three, because the same person moves between the TV at night, the podcast on the commute, and the browser at their desk.
Do I run the campaigns myself, or does your team?
Either way works. You get your own login and can see everything in real time, and you also get a team that builds the plan, launches it, optimizes while the campaign runs, and reports straight on what happened, so you do not have to log in to know how your budget is working.
How do you keep my budget away from ad fraud?
Invalid traffic gets filtered in layers. GammaRay screens every impression against the industry-standard third-party verification tools first, and Hard Check then layers on top of that to catch what those tools are not built to find, including spoofed traffic, VPN distribution, and bot farms. Hard Check blocks more than 250 million invalid impressions every month, which saves advertisers more than $5.75 million a month.
Do you buy inventory direct from publishers?
Our strong publisher relationships let us buy premium inventory directly whenever it is available. No middlemen means fewer fees, and we pass those savings on through lower CPMs. Some clients have cut their media costs by more than 60% simply by switching to Adduro, before accounting for the stronger results their campaigns delivered.
How do I see what my campaign did?
GammaBurst shows it while the campaign is still running. Delivery, pacing, spend, the publishers and apps that delivered, and the conversions each publisher contributed all update in real time, and you can export the report whenever you need it.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →