Put your brand on Paramount+.
Paramount+ advertising that reaches 79.6 million subscribers, bought direct and aimed at the households most likely to buy.
Younger
New UFC subscribers are 15 years younger than the average Paramount+ viewer, one way the slate keeps skewing younger.
Hit franchises, and a younger audience.
Paramount+ pairs the Yellowstone universe, Star Trek, and Nickelodeon with CBS hits and live sports, a deep slate of originals that keeps a broad, younger audience coming back.
Your ad runs next to franchises people finish.
The Yellowstone universe, Star Trek, Nickelodeon, CBS hits, and live sports are premium, professionally produced content people plan their week around.
Franchises with staying power
The Yellowstone universe, Star Trek, and Mission: Impossible are the kind of titles people follow season after season.
Brand-safe by default
CBS and Paramount programming is professionally produced, so your brand stays in good company.
Live sports, too
UFC, the NFL on CBS, and Champions League bring in an audience years younger than the platform average, watched live and not skipped.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those households on Paramount+.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
Paramount+ is one part of your streaming TV campaign.
People don’t watch just one streaming service, so we don’t buy just one. We plan Paramount+ alongside other premium streaming platforms, plus audio and display, in one coordinated campaign.
See how streaming TV works →
What’s streaming on Paramount+.
Our team’s take on the shows people are watching on Paramount+ right now.
Landman: Why Aren’t These Characters More Annoying?
Flawed characters you keep rooting for, and why Landman pulls it off.
Read the article →
All The Shows That Survivor Helped Build
The 2000 original built the blueprint for two decades of competition TV.
Read the article →
The Ugliest Houses in America and the Traveling Oven Hood
Seven seasons of renovation TV, told through increasingly unhinged oven hoods.
Read the article →Paramount+ advertising, answered.
What is Paramount+ advertising?
Paramount+ advertising with Adduro places your brand next to the Yellowstone universe, Star Trek, CBS hits, and live sports, bought direct in one streaming TV plan.
Can I advertise on Paramount+ live sports?
Yes, Paramount+ carries UFC, the NFL on CBS, and UEFA Champions League, and we can place your brand alongside that live programming, which viewers watch in real time and do not skip.
What share of Paramount+ is ad-supported?
About 58% of Paramount+ subscribers are on an ad-supported plan, roughly 46 million of its 79.6 million subscribers, and that is the audience your ads can reach.
How young is the Paramount+ audience?
Paramount+ skews younger than most premium streamers, and its live sports pull younger still, with new UFC subscribers averaging 15 years younger than the platform’s typical viewer.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →