Put your brand on Philo.
Philo advertising that reaches 3.4 million monthly active users, bought direct and aimed at the households most likely to buy.
Monthly active users
Including 1.3 million paid subscribers, households that traded the big cable bundle for the channels they actually watch.
Female
The average viewer is 35, most households have kids under 18, and 55% identify as multicultural.
By policy
Philo bars tobacco, vaping, gambling, and adult ads, so your brand never shares a break with them.
A loyal, family-first audience.
Philo serves a loyal, family-first audience that left the big bundle behind, and it keeps its ad environment clean on purpose.
A family-safe lineup your brand can trust.
Live and on-demand entertainment for family-first, multicultural households that skipped the bloated bundle, in an environment strict about who gets to advertise.
Family-safe by policy
No tobacco, vaping, gambling, or adult ads ever, so your spot never shares a break with a category you’d rather avoid.
Families with kids at home
The average viewer is 35, most households have children under 18, and 55% identify as multicultural.
Entertainment, not bloat
A focused lineup of lifestyle and entertainment channels the whole household actually watches.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those households on Philo.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
Philo is one part of your streaming TV campaign.
People don’t watch just one streaming service, so we don’t buy just one. We plan Philo alongside other premium streaming platforms, plus audio and display, in one coordinated campaign.
See how streaming TV works →
What’s streaming on Philo.
Our team’s take on what people are watching on Philo right now.
Philo advertising, answered.
What is Philo advertising?
Philo advertising reaches a family-first, multicultural audience in a lineup that bans tobacco, gambling, and adult ads, bought direct and run as one part of your streaming TV plan.
Is Philo brand-safe for advertisers?
Yes, Philo bars tobacco, vaping, gambling, and adult ads by policy, so your spot never shares a break with a category you’d rather avoid.
Who watches Philo?
Philo reaches 3.4 million monthly active users who are 60% female, average age 35, mostly in households with kids under 18, and 55% identify as multicultural.
Can I target households on Philo?
Yes, we build your audience from 80,000+ data segments and can match your own customer list in a secure clean room, then reach those households on Philo.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →