Let’s Talk Strategy

Put your brand in a family-safe lineup.

Philo serves 3.4 million cord-cutters who chose entertainment over a bloated bundle, and it’s strict about who advertises. We buy that audience direct and run it inside your streaming TV plan.

3.4M

Monthly active users

Including 1.3 million paid subscribers, households that traded the big cable bundle for the channels they actually watch.

60%

Female

The average viewer is 35, most households have kids under 18, and 55% identify as multicultural.

Family-safe

By policy

Philo bars tobacco, vaping, gambling, and adult ads, so your brand never shares a break with them.

A loyal, family-first audience.

Philo serves a loyal, family-first audience that left the big bundle behind, and it keeps its ad environment clean on purpose.

Sources: Philo advertiser data, via The Desk (all figures). Data as of July 2026.

A family-safe lineup your brand can trust.

Live and on-demand entertainment for households that skipped the bloated bundle. Family-first, multicultural, and strict about who gets to advertise.

Family-safe by policy

No tobacco, vaping, gambling, or adult ads, ever. Your spot never shares a break with a category you’d rather not sit next to.

Families with kids at home

The average viewer is 35, most households have children under 18, and 55% identify as multicultural.

Entertainment, not bloat

A focused lineup of lifestyle and entertainment channels the whole household actually watches.

We target the viewer, not the time slot.

Broadcast sells you a daypart and hopes the right people are watching. We build the audience first, from real data, then reach exactly those households on Philo.

Segments built on real data

We build your audience from proven data segments, then layer in your own first-party data so you reach the households that actually fit.

Behavior and intent, not guesswork

Target by demographics, interests, viewing habits, and purchase signals, so spend follows real intent instead of a broad time-of-day guess.

Clean, verified delivery

Hard Check filters invalid impressions before they ever touch your budget, and everything reports in one dashboard with the rest of your plan.

Segments powered by Experian TransUnion LiveRamp plus your first-party data

Philo is one part of your streaming TV campaign.

Philo is a streaming TV service, so we run it as one part of your streaming TV campaign, coordinated with your streaming audio and display. Same audience, one frequency cap, one report. You see exactly what Philo delivered, next to everything else in the plan.

See how streaming TV works →
Philo campaign conversions in the Adduro reporting dashboard, shown on a laptop

There are two ways to take the next step.

Plan your next streaming campaign.

Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.

Let's Talk Strategy →

Audit your current streaming spend.

We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.

Audit My Streaming Spend →