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“We’ve been partnered for over three months, and we’ve seen huge spikes in our target locations. They’re hitting the right people and they’re motivating them to take action; it’s been a huge success and I get to report that up to our leadership. It gives the marketing department room to invest in CTV because it’s part of the formula that’s working.”

Insights
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The Paramount-WBD Deal Is a Debt Story. Here’s Why That Should Concern CTV Advertisers.
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Reality Check: Inside America’s Next Top Model was a waste of time.
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Curling is Cool Now
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Why Next Level Chef is Gordon Ramsay’s best series
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What Happened to Bridgerton?
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Reflecting on TLC’s “Suddenly Amish” and Society’s Desire for Fame.
