Put your brand on Fox.
Fox advertising that reaches the last live mass audiences on television, an average of 17.1 million US viewers a World Cup match, bought direct and aimed at the households most likely to buy.
Average viewers per World Cup match
US group stage matches averaged 17.1 million viewers on Fox alone, the kind of live mass audience that has all but left television.
Fox One subscribers in months
Fox One passed 2 million subscribers by fall 2025 per Antenna, ahead of streaming cable alternatives, with additions and retention outperforming Fox’s own expectations.
The whole Fox portfolio, streaming
One app carrying Fox News, Fox Sports, the Fox Network, FS1, Big Ten Network, Fox Weather, and Fox Local stations, aimed at the 65+ million US households outside the cable bundle.
Live is Fox’s whole business.
Sports and news pull the last truly live mass audiences on television, and Fox One now puts the whole portfolio in one streaming app.
Your ad runs live.
The World Cup, NFL Sundays, college football Saturdays, and the biggest audience in cable news, appointment TV that does not get skipped.
The biggest live events
The World Cup, NFL Sundays, college football Saturdays, and MLB deliver the live mass audiences that have all but vanished from the rest of television.
News that leads
Fox is the number one cable news audience year after year, and posted its highest ad revenue quarter ever in fiscal 2026.
Audiences that come back
On Fox One, news viewers return more often than any other audience while live events pull everyone in at the same moment.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those households on Fox.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
Fox is one part of your streaming TV campaign.
People don’t watch just one streaming service, so we don’t buy just one. We plan Fox alongside other premium streaming platforms, plus audio and display, in one coordinated campaign.
See how streaming TV works →Example plan mix
Illustrative mix; we build yours around your goals and budget.
Fox advertising, answered.
What is Fox advertising?
Fox advertising reaches live sports and news audiences across Fox One, the NFL, the World Cup, and the number one cable news brand, bought direct and run as one part of your TV plan.
What is Fox One?
Fox One is Fox’s streaming app that carries the whole portfolio in one place, Fox News, Fox Sports, the Fox Network, FS1, Big Ten Network, Fox Weather, and Fox Local, and it passed 2 million subscribers within months of launch.
What live events air on Fox?
Fox carries the biggest live events on television, including the World Cup, the NFL, MLB, and college football, alongside the number one cable news audience, appointment viewing that does not get skipped.
Can I target specific households on Fox?
Yes, we build your audience from more than 80,000 data segments across demographics, income, interests, purchase behavior, and life events, and can match your own customer list in a secure clean room, then reach those households across Fox.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →