Put your brand on Vizio.
Vizio advertising that reaches 19 million SmartCast households, bought direct and aimed at the households most likely to buy.
Active SmartCast accounts
With Inscape ACR data covering more than 25 million opted-in smart TVs.
Of Vizio households shop at Walmart
Walmart purchase data enables closed-loop attribution from TV ad to register receipt.
From the ad break to the checkout.
Walmart owns Vizio, and that changes what a TV ad can prove, because this is the one CTV platform where closed-loop attribution has a literal receipt behind it.
The ad, the aisle, the receipt.
Most TV attribution stops at a model, but here the purchase data comes from the register.
Closed-loop to the register
80% of Vizio households shop at Walmart, so exposure and purchase live in the same data.
ACR at scale
Inscape viewing data across more than 25 million opted-in TVs.
An OS that’s spreading
SmartCast is rolling out on Walmart’s Onn TVs, extending reach past Vizio hardware.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those households on Vizio.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
Vizio is one part of your streaming TV campaign.
People don’t watch just one streaming service, so we don’t buy just one. We plan Vizio alongside other premium streaming platforms, plus audio and display, in one coordinated campaign.
See how streaming TV works →Example plan mix
Illustrative mix; we build yours around your goals and budget.
Vizio advertising, answered.
What is Vizio advertising?
Vizio advertising is streaming TV advertising on Vizio SmartCast, bought direct and paired with Walmart purchase data so a TV ad can be traced to the register, run as one part of your streaming TV plan.
How big is Vizio’s audience?
Vizio reaches 19 million active SmartCast accounts, with Inscape ACR viewing data covering more than 25 million opted-in smart TVs.
Can I target households on Vizio?
Yes. We build your audience from 80,000+ data segments, demographics, income, interests, purchase behavior, and life events, and can match your own customer list in a secure clean room, then reach those households on Vizio.
Is Vizio advertising bought direct or through a reseller?
Direct. We buy Vizio’s ad inventory through a direct publisher relationship, with no middlemen, and run it alongside the rest of your streaming TV plan.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →