Put your brand on Xumo.
Xumo advertising that reaches 60 million monthly users, bought direct and aimed at the households most likely to buy.
Data behind every ad
Backed by cable subscriber data from Comcast and Charter households.
Xumo devices in homes
Stream boxes and Xumo TVs distributed through Spectrum, Xfinity, Cox, and retail.
Fast growth with cable-grade data underneath.
Xumo is free streaming distributed by the biggest cable companies in the country, with their household data behind every ad.
Your ad runs next to the free TV people actually watch.
Xumo is free streaming with real programming, and your brand sits beside the live channels and popular shows people keep on all day.
Live channels and popular shows
Your brand runs beside news, sports like NASCAR, and the entertainment people keep on all day.
Brand-safe by default
Premium, professionally produced content in a free streaming environment built to keep attention high.
Full attention, big screen
Lean-back viewing with the sound on in the living room, not a muted clip someone scrolls past.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those households on Xumo.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
Xumo is one part of your streaming TV campaign.
People don’t watch just one streaming service, so we don’t buy just one. We plan Xumo alongside other premium streaming platforms, plus audio and display, in one coordinated campaign.
See how streaming TV works →Example plan mix
Illustrative mix; we build yours around your goals and budget.
Xumo advertising, answered.
What is Xumo advertising?
Xumo advertising reaches free-streaming viewers on a platform distributed by Comcast and Charter, with their household data behind the targeting, bought direct and run as one part of your streaming TV plan.
What data powers Xumo ad targeting?
Cable subscriber data from Comcast and Charter households powers the targeting, alongside 80,000+ data segments from partners like Experian, TransUnion, and LiveRamp, plus your own first-party customer list matched in a secure clean room.
How big is Xumo’s audience?
Xumo reaches 60 million monthly active users, up 40% in 2025, with more than 12 million Xumo devices in homes distributed through Spectrum, Xfinity, Cox, and retail.
Is Xumo advertising bought direct?
Direct. We buy Xumo’s ad inventory through a direct publisher relationship, with no middlemen, and run it alongside the rest of your streaming TV plan.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →