Put your brand on SoundCloud.
SoundCloud advertising that reaches 76 million monthly active listeners, bought direct and aimed at the listeners most likely to buy.
New-music appetite
SoundCloud listeners consume new music at nearly twice the industry rate, and roughly two-thirds are under 35.
Where the next big thing gets heard.
SoundCloud is the biggest catalog in music and the first stop for new sounds, with an audience that skews young and hunts for what is next.
Your ad runs beside what’s next.
Forty million creators upload here first, and the audience that finds them early is young, engaged, and impossible to reach on broadcast.
Under-35 by default
Roughly two-thirds of listeners are under 35, the audience broadcast lost years ago.
Discovery mode
Listeners here consume new music at nearly twice the industry rate, leaning in, not tuning out.
The deepest catalog
More than 400 million tracks from 40 million creators.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those listeners on SoundCloud.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
SoundCloud is one part of your streaming plan.
People don’t listen to just one service, so we don’t buy just one. We plan SoundCloud alongside other streaming audio, plus streaming TV and display, in one coordinated campaign.
See how streaming TV works →Example plan mix
Illustrative mix; we build yours around your goals and budget.
SoundCloud advertising, answered.
What is SoundCloud advertising?
SoundCloud advertising reaches a young, discovery-driven audience, two-thirds under 35, beside the largest music catalog anywhere, bought direct and run as one part of your streaming audio plan.
Who listens to SoundCloud?
SoundCloud draws a young, discovery-driven audience, with roughly two-thirds of listeners under 35 and a habit of consuming new music at nearly twice the industry rate.
How big is SoundCloud’s audience?
SoundCloud reports about 76 million monthly active listeners, a young and highly engaged music audience, across a catalog of more than 400 million tracks from over 40 million creators.
How is SoundCloud advertising bought and measured?
We buy SoundCloud inventory direct, use RIVI, our patent-pending dynamic audio personalization, to adapt the creative to each listener, and report exactly what SoundCloud delivered in one dashboard alongside the rest of your plan.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →