Put your brand on Pluto TV.
Pluto TV advertising that reaches around 80 million viewers a month, bought direct and aimed at the households most likely to buy.
Monthly active users
The last figure Paramount reported for the original free streaming pioneer.
Free TV, at real scale.
Pluto TV pioneered free, ad-supported streaming TV, and it still reaches a huge lean-back audience with no paywall to work around.
Free TV, with your brand in the lineup.
Around 425 live channels built like cable and free to watch, where every viewer sees ads because that is the whole model.
Built like cable
Around 425 live channels of movies, news, sports, and TV, organized the way viewers already know.
100% ad-supported
There is no ad-free tier to opt into, so every viewer is reachable.
Lean-back discovery
Viewers browse channels and leave them on, so your message lands in a relaxed, TV-first mindset.
We target the viewer, not the time slot.
Instead of buying a daypart and hoping, you start with the audience and reach exactly those households on Pluto TV.
80,000+
data segments to build your audience
Demographics, household income, interests, and life events, so every impression is aimed at real people who fit your brand.
Your first-party data, matched
Bring your customer list; we match it in a secure clean room and model lookalikes, so you reach more of the households that already convert.
Clean, verified delivery
We filter invalid impressions before they ever touch your budget, so your spend lands on real households.
Pluto TV is one part of your streaming TV campaign.
People don’t watch just one streaming service, so we don’t buy just one. We plan Pluto TV alongside other premium streaming platforms, plus audio and display, in one coordinated campaign.
See how streaming TV works →
Pluto TV advertising, answered.
What is Pluto TV advertising?
Pluto TV advertising with Adduro reaches a free, 100% ad-supported audience across ~425 live channels, bought direct in one streaming TV plan.
Is every Pluto TV viewer ad-supported?
Yes, Pluto TV is 100% ad-supported with no ad-free tier, so every one of its roughly 80 million monthly viewers is reachable with your message.
How many channels does Pluto TV have?
Pluto TV carries about 425 live channels as of early 2026, built like cable across movies, news, sports, and TV.
What is FAST / free ad-supported streaming TV?
FAST stands for free ad-supported streaming television, a model where viewers watch live channels and on-demand content at no cost in exchange for ads, and Pluto TV is one of the original FAST services.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →