Put your brand on the screen half of America turns on.
Roku is in more than half of US broadband homes and over 100 million streaming households worldwide. We buy that reach direct and run it inside your streaming TV plan.
100M+
Streaming households
Roku passed 100 million streaming households worldwide in April 2026.
1 in 2
US broadband homes
Roku devices are used in more than half of all US broadband households.
3x
Engagement vs the next platform
Per Comscore, Roku drives more than three times the engagement of the next leading TV operating system in the US.
The front door to streaming TV.
Roku is not just another app, it is the platform millions of homes use to watch everything else. That makes it the widest front door into streaming TV in the country.
Sources: Roku newsroom, 2026 (households and reach); Comscore (engagement). Data as of July 2026.
Your brand, on the first screen people see.
Roku is the operating system on the TV, so your brand can show up on the home screen and across every app people open, not buried inside just one.
The home screen everyone passes
Roku’s home screen is the first thing viewers see when the TV turns on, prime real estate no single app can offer.
Across every app they open
Reach viewers throughout the Roku experience, wherever they choose to watch.
Brand-safe, big screen
Professionally produced content on the biggest screen in the house, with the sound on.
We target the viewer, not the time slot.
Broadcast sells you a daypart and hopes the right people are watching. We build the audience first, from real data, then reach exactly those households on Roku.
Segments built on real data
We build your audience from proven data segments, then layer in your own first-party data so you reach the households that actually fit.
Behavior and intent, not guesswork
Target by demographics, interests, viewing habits, and purchase signals, so spend follows real intent instead of a broad time-of-day guess.
Clean, verified delivery
Hard Check filters invalid impressions before they ever touch your budget, and everything reports in one dashboard with the rest of your plan.
Roku is one part of your streaming TV campaign.
Roku is where streaming starts on the TV, so we run it as one part of your streaming TV campaign, coordinated with your streaming audio and display. Same audience, one frequency cap, one report. You see exactly what Roku delivered, next to everything else in the plan.
See how streaming TV works →
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →