GammaRay™
Your budget goes where it actually works.
GammaRay is the technology behind every buying decision Adduro makes. Every impression is evaluated in real time and bought only if it moves your campaign toward its goal.
Streaming ads reach audiences across every major platform.
Most impressions are easy to buy. The hard part is knowing which ones to ignore.
Every impression comes with a decision: buy it or let someone else have it. GammaRay makes that decision in milliseconds. Most platforms rent their CTV programmatic bidding logic; we built ours in-house.
Bring your own data, then build on 80,000+ segments.
Audiences are built from more than 80,000 third-party data segments, sourced through partners like Experian, TransUnion, LiveRamp, and Nielsen. You can also bring your own first-party customer list and match it in a secure clean room.
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Every impression is priced against your goal, not a static rule.
Your bid floor and ceiling shift in real time with publisher quality, audience match, and pacing, so more of your budget goes toward impressions that are actually moving the campaign.
Not every impression deserves a bid.
GammaRay screens for fraud, frequency, and inventory quality before your budget is committed.
Before the bid
GammaRay decides whether an impression is worth paying for, and passes on it if the answer is no.
After the bid
Industry-standard verification runs first, then Hard Check screens what still got through, so fake impressions never become real costs.
Frequency is governed at the household level, not channel by channel.
GammaRay coordinates frequency across CTV, streaming audio, and display, so one household does not get hit fifteen times in a weekend. More households see your campaign because the same household is not absorbing the budget.
GammaRay makes millions of decisions a day. The important ones still belong to people.
GammaRay places the bids. A dedicated strategist sets the direction, watches performance, and adjusts the campaign as it runs.
Strategy, audience, and bid setup
Audience, publishers, and bidding strategy are built around your campaign goals before launch.
Active optimization
Publisher performance, pacing, and conversions shape bidding decisions throughout the campaign.
Regular reviews
Campaign performance is reviewed together so the next budget decision is based on results instead of assumptions.
We built the whole platform ourselves, end to end.
See where every dollar went.
GammaBurst™ shows which publishers delivered and where every dollar went, while the campaign is live.
Learn more →Catch the fraud others miss.
Hard Check™ catches the fraud standard tools miss, so your budget buys real impressions on real screens.
Learn more →Reach the visitor who just left.
RIVI™ retargets your site visitors in streaming audio with an ad that names what they just viewed.
Learn more →CTV programmatic bidding, answered.
What is a CTV bidding engine?
A CTV bidding engine evaluates each impression in real time, prices it against your goal, and buys only the placements that earn their cost. GammaRay does that behind every Adduro campaign, across streaming TV, streaming audio, and display.
Why build a bidder in-house instead of renting one?
Most platforms rent their bidding logic from someone else and pass the cost on to you, so we built GammaRay in-house and tuned it for the publisher quality, audience match, and pacing that actually matter on a streaming buy.
How does GammaRay stop fraud before the bid?
Before GammaRay places a bid, it screens for known bot patterns, VPN traffic, frequency overload, and inventory that looks like CTV but ran on mobile or tablet, and it pairs with Hard Check on the post-bid side so fraud gets blocked in two layers instead of one.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →