Every industry has a different buyer.
Every campaign starts with the buyer for your category, not a template. See how streaming advertising by industry works, and where it has already delivered.
Now exploring
What streaming advertising by industry means.
Adduro runs streaming advertising by industry, starting each campaign with the buyer who actually converts in that category, then building the channel mix and conversion metric around them.
Because buyer behavior and connected TV ad spending vary by category, every plan is built on industry benchmarks, not a guess.
Explore specialty industries
Built around your industry, not a template.
The methodology stays the same across every category. What changes is the execution, because it depends on who your industry's buyer is and how they behave.
Your buyer leads the build.
An audience build for a PI firm looks nothing like one for a higher ed institution. So the campaign starts with who actually converts in your category, then builds everything else around them.
The channel mix fits how your buyer behaves.
Some categories perform better leading with streaming TV, while others lead with audio or need display to close the loop. Category benchmarks then inform the mix, so the buy is built on what works for your industry instead of a guess.
Standard reporting plus the conversion metric that fits your business.
Every campaign reports on impressions, completions, frequency, and reach. The conversion metric, however, is what shifts by industry: case intakes for legal, application starts for higher ed, bookings for travel, and store visits for retail.
A few recent case studies.
Legal: Personal Injury
+20%
Case volume
−10%
Cost per case
A top PI firm grew case volume while cutting cost per case.
Read the case study →Higher Education
−25%
Cost per application start
One multi-campus nursing school cut cost per start by a quarter in four months.
Read the case study →Retail
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Huge spikes in our target locations. They're hitting the right people and motivating them to take action.
Nicole Morrison
Director of Marketing & Communications, Goodwill Orange County
Explore these industries.
Questions about running by industry.
How does a campaign differ by industry?
The method holds, but the execution changes. We build the audience around the buyer who converts in your category, then set the channel mix and creative to how that buyer watches and listens. A personal injury build looks nothing like a higher education build, even though both follow the same three steps.
Which industries do you work with?
We run streaming advertising by industry across every category, with especially deep expertise in specialty industries that carry more demanding compliance requirements, like legal, gaming, and higher education. The same method applies everywhere, because it is built around your buyer rather than a fixed template.
What conversion metric do you report by industry?
Every campaign reports impressions, completions, frequency, and reach. The conversion metric is what shifts: case intakes for legal, application starts for higher education, bookings for travel, and store visits for retail. We agree on the metric that matters to your business before the campaign launches.
We work with brands across every industry. Let's build a custom strategy for yours.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
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