Enrollment is a long conversation.
Higher education advertising that reaches prospects, their parents, and adult learners on streaming, then ties every campaign to the starts it drove.
−25%
Cost per start, in four months
A multi-campus nursing college that moved from broadcast to streaming
Streaming ads reach audiences across every major platform.
Most vendors target your whole DMA. We target the students you actually want.
We build the audience around your best-student profile with verified data from Experian, TransUnion, and LiveRamp, so budget reaches the people most likely to enroll.
One prospect, many moments.
We show up in the ones that matter, from the morning commute to the dinner-table decision.
Earbuds in on the commute, and a streaming audio ad for your school plays between songs.
A quick scroll between classes, and a display ad reminds them about your program.
The family is watching together when your streaming spot lands, and the school conversation starts at dinner.
Coffee in hand, pricing programs with a parent, and your school is at the top of the list.
Dynamically target students through audio.
Write one master script. RIVI fills in the variables from what each listener just viewed on your site, no re-recording required.
"Still thinking about the [program] program? The next start at our [campus] campus is [start date], and you could finish in as little as [length]. A new career is closer than you think."
Gen Z student who viewed the Welding program page this morning.
"Still thinking about the Welding program? The next start at our Aurora campus is March 10th, and you could finish in as little as 16 months."
Adult learner who viewed the Nursing program page this morning.
"Still thinking about the Nursing program? The next start at our Lakewood campus is September 1st, and you could finish in as little as 21 months."
Streaming drives starts, from awareness to enrollment.
Most schools spend at the bottom of the funnel and hope awareness follows. Build presence early, while costs are low, and the bottom of the funnel works harder.
Read the nursing-college case study →Starts, not just impressions.
Why schools choose Adduro.
100%
On real televisions
Much of what's sold as CTV runs on phones and tablets. Every impression we run is on a real TV.
$69M+
Hard Check
In client ad spend saved every year, filtering invalid impressions before they touch your campaign.
Lower CPMs
No middlemen
Direct publisher access with Hulu, Roku, Disney+, Peacock, Paramount+, and Netflix, so more budget reaches real households.
App-level
Depth of reporting
See exactly which publishers, apps, and audiences your budget reached, down to the household.
A team & a platform
Most vendors hand you software or a black box. You get a managed team running your campaigns and GammaBurst, our reporting platform, so you're never left to figure it out alone.
Higher education advertising, answered.
How do you reach both a prospective student and their parent?
They're often in the same household, sometimes the same room. Connected TV reaches them together in the family room, while streaming audio and display follow the prospect through the rest of their day.
Does streaming reach adult learners and career changers?
Yes. We build the audience around your best-student profile, including adults 25 to 45 without a degree and career changers, so budget reaches the people most likely to enroll.
Do you reach Spanish-language households?
Yes. We target Spanish-preference and Hispanic households and can run Spanish-language creative across CTV, audio, and display.
How do you tie ad spend to enrollment starts?
We connect ad exposure to the web visits and inquiries it drove, then your enrollment data shows which inquiries became starts. Fractional attribution credits each channel's real contribution, not just the last ad watched.
More on higher education advertising
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →