GammaBurst™
The accountable streaming ad reporting dashboard.
GammaBurst is Adduro's real-time streaming advertising reporting platform. It shows where your ads ran, which publishers contributed to the result, and what changed while the campaign was still running.
Streaming ads reach audiences across every major platform.
See the work as it happens, at the level it happens.
Delivery, publishers, frequency, and conversions. One of these publishers deserves more of your budget, and you can see which one while there is still time to move it.
Delivered at 9pm
The single busiest hour of the day
After 5pm
Active hours
Peak hour
Quietest hour
Share of impressions by hour
Hover any hour. Your ads run when your audience is watching, not stuffed into cheap overnight inventory. Unless overnight is when they're watching, in which case that's exactly where the budget belongs.
Impressions delivered
Across 10 publishers in one campaign
Publishers
Best impr/conv
Worst impr/conv
The spread
Impressions by publisher
Hover any publisher to see how many impressions it needed to produce one conversion.
Saw the ad 1 to 3 times
Half the households you paid to reach barely registered you were there
Saw it 4 to 6
Average frequency
Saw it 15+
Saw it 31+
Households by how many times they saw the ad
Hover any band. Nearly one household in five saw the ad 15 or more times. Whether that was worth paying for is your call to make, and now you can make it.
Weighted conversions
Split across every publisher that contributed, not just the last one
Publishers
Top share
Blended impr/conv
Impressions
Weighted conversions by publisher
Hover any publisher. Every one that touched a conversion gets a share of it, so credit follows contribution. Site visits and form fills arrive from a pixel on your site; phone calls arrive through our CallRail integration, so a call is counted rather than estimated.
$69M
In client ad spend saved every year, filtering invalid impressions before they touch your campaign. These are platform-wide numbers, and GammaBurst is where you check them against your own campaign. (estimated)
Delivery on actual TV screens
100%
Mobile or tablet disguised as CTV
0%
Powered by GammaBurst™
You don't have to become a trader to know what's going on.
GammaBurst gives you a complete view of your campaign while it's running, but it isn't software you're expected to manage on your own. The same strategist plans your campaign, watches it every day, makes adjustments as performance changes, and reviews the results with you.
Campaign setup
Audience, publisher mix, budget, and launch plan are built around your goals before the campaign goes live.
Optimization
Performance is reviewed every day so pacing, frequency, publishers, and spend can be adjusted while there's still time to improve the outcome.
Reporting
The dashboard is always available, but regular reviews explain what changed, why it changed, and what the campaign accomplished.
GammaBurst is one part of the platform. The products below work together behind every campaign.
Put your budget where it works.
GammaRay™ decides where your dollars go in real time, so every impression earns its place.
Learn more →Catch the fraud others miss.
Hard Check™ catches the fraud standard tools miss, so your budget buys real impressions on real screens.
Learn more →Reach the visitor who just left.
RIVI™ retargets your site visitors in streaming audio with an ad that names what they just viewed.
Learn more →CTV campaign reporting, answered.
What does CTV campaign reporting show?
GammaBurst shows your CTV, streaming audio, and display campaigns in real time, including delivery, pacing, and spend, which publishers and apps delivered, the households you reached and how often, and the conversions each publisher contributed while the campaign is still live.
Can I see results by publisher and app?
Yes, GammaBurst breaks CTV down by publisher and app so you can see exactly which ones delivered, and all of it ran on real TV screens rather than mobile or tablet inventory disguised as CTV.
How does fractional attribution work?
Fractional attribution splits each conversion across every publisher your ad ran on, tracked to site visits, form fills, and calls, so credit goes to the placements that actually contributed instead of only the last touch.
Where do the conversions come from?
Three places. Site visits and form fills come from a conversion pixel on your site. Phone calls come through our CallRail integration, which puts a tracking number on the creative and matches the call back to the household that saw the ad. And where the outcome only exists in your own system, a signed case or a booking or a sale, we review your records against what GammaBurst reports rather than assuming the two agree.
Do I get my own login?
Yes, you get your own login and can see everything in real time. You also get a team watching the same data, so you do not have to log in to know how your campaign is doing.
How often does the data refresh?
In real time. Delivery, pacing, spend, and conversions update as the campaign runs, so you are never waiting on a report to find out what happened.
Can I export reports?
Yes, you can export your reports from GammaBurst whenever you need them.
There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →