RIVI™
The audio ad they hear next calls out exactly what they searched.
RIVI is Adduro’s patent-pending dynamic audio retargeting. When someone visits your site and leaves, RIVI follows them into streaming audio with an ad built around what they were just looking at.
Dynamic Audio
One script.
Every variation.
Hear it below
Hear the same script become two different ads.
This is one master script. RIVI fills in the variables based on what each listener was just looking at on your site. Same script, two listeners, two completely different ads.
“Still thinking about [destination]? The [month] flight from [origin] you were looking at is still open, with fares from [price]. Book your trip at yoursite.com.”
Visited the Cabo destination page on your site this morning.
“Still thinking about Cabo? The March flight from Denver you were looking at is still open, with fares from $289. Book your trip at yoursite.com.”
Visited the Tokyo destination page on your site this morning.
“Still thinking about Tokyo? The May flight from Seattle you were looking at is still open, with fares from $812. Book your trip at yoursite.com.”
Three things audio retargeting actually has to do.
Streaming audio reaches the right ear. The hard part is making sure it says the right thing. Here is what RIVI does that generic audio ads do not.
Visitor-level targeting
Targets the person who actually came to your site.
Most audio ads chase broad audience segments like “frequent travelers” or “in-market shoppers.” RIVI targets the specific visitor who landed on your site, the one who already showed real interest in what you sell. The audience is built from your actual site behavior, not a generic segment someone else assembled.
One script, every variation
Write one script. RIVI builds every version automatically.
You define the master script and choose the variables that change for each listener. RIVI pulls live values from your data feed and assembles every personalized ad in real time. No re-recording for every product, no production cycle for every campaign, no waiting on audio engineers.
Built at the moment of impression
Each ad is assembled the moment someone hears it.
RIVI does not pre-record every variation. The voice, the variables, and the call to action come together when the ad is served. The property name, the price, and the URL are always current. No stale audio, no expired offers.
Reaches the listener wherever they stream.
RIVI runs across the major streaming audio and podcast platforms. Your visitor finds the personalized ad wherever they happen to be listening.
Adduro client campaign | 2026
%
lift in display click-through when RIVI ran alongside the same campaign.
Powered by RIVI™
Book a walkthrough.
In about 20 minutes, we can show you exactly how RIVI would work for your business. Which visitors we would retarget, what the script and variables would look like, and where the ads would run.
Script and variable design built around your data feed
Reach across the top streaming audio & podcast platforms
Attribution from ad exposure to site visit and conversion