Advertisers First.
AdTech Company Second.
A streaming advertising platform built by the people who got tired of the way this industry treats advertisers.
We Got Into Streaming Because We Saw Where It Was Headed.
And. We. Hated. It.
We watched platforms build their business models off our budgets, not our goals. Reporting got more complex and less honest at the same time. We lost control of where our ads ran and got told that’s just how programmatic works. So we stopped watching and started building Adduro.
What We Actually
Stand For, Adduro Core Values
Invent the Box
We don’t think outside the box… we build new ones.
The old rules don’t apply. We create what works, then break it again.
The old rules don’t apply. We create what works, then break it again.
Obsess Over Better
“Good enough” isn’t in our vocabulary.
We’re relentless about improving everything: tactics, tech, thinking.
We’re relentless about improving everything: tactics, tech, thinking.
Curiosity Is a Requirement
We don’t guess, we investigate.
The best strategy comes from always asking why, what if, and what’s next.
The best strategy comes from always asking why, what if, and what’s next.
Disrupt With Purpose
We challenge what’s broken… and then we fix it.
Disruption alone isn’t enough. We build something better in its place.
Disruption alone isn’t enough. We build something better in its place.
Be the Partner You’d Want
No fluff. No ghosting. No B.S.
Our partners know exactly what’s happening, why it matters, and what we’re doing about it.
Our partners know exactly what’s happening, why it matters, and what we’re doing about it.
Teach, Don’t Gatekeep
Smart clients make smart decisions.
We share the playbook, not just the scoreboard.
We share the playbook, not just the scoreboard.
Meet The Team
Behind The Tech
Brandt
Founder & CEO
TJ
Director of Software Development
Ben
Director of Operations
Drew
Head of Sales
Tim
Senior Campaign Strategist
Rachel
Campaign Strategist
Josh
SDR
JD
Business Development Associate
Smarter Advertising
Starts Here
From industry breakdowns to behind-the-scenes
playbooks — it’s all here.
Insights
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The Paramount-WBD Deal Is a Debt Story. Here’s Why That Should Concern CTV Advertisers.
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Reality Check: Inside America’s Next Top Model was a waste of time.
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Curling is Cool Now
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The Marketer’s Guide to Smarter Frequency in a CTV Advertising Platform
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Why Next Level Chef is Gordon Ramsay’s best series
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What Happened to Bridgerton?
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Reflecting on TLC’s “Suddenly Amish” and Society’s Desire for Fame.