Mass Tort Streaming Advertising
Your claimants are specific.
Your advertising should be too.
Most streaming vendors sell reach. Adduro delivers your ads to the specific households that match your claimant profile, then shows you exactly where every ad ran and whether it drove intakes.
Broadcast TV cannot find your claimant
You know exactly who qualifies for your tort: a specific age range, geographic, exposure or interests. Broadcast TV cannot filter for any of those, so you end up reaching everyone in a market which means the vast majority of your spend lands on viewers who will never be eligible to file.
Streaming advertising removes that limitation.
Reach the right claimants across every screen & speaker
Mass tort advertising has a targeting problem. Your claimants are specific, but most advertising channels treat them like a broad audience. Adduro combines streaming TV and audio advertising with real data to reach the households that match your claimant profile.
Find potential claimants, not everyone else
You know exactly who qualifies for your tort: a specific age range, geography, exposure history, or medical background. Adduro builds targeting around that profile using data from TransUnion, Experian, Nielsen, LiveRamp, and more. From there, your ads reach streaming TV and audio households that are most likely to qualify.
Stop paying CTV rates for ads that ran on phones
A significant portion of what gets sold as CTV actually delivers to mobile and tablet. Same CPM, different screen. Adduro delivers 100% on actual television screens through direct relationships with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, Netflix, and other premium publishers. Get the premium experience you’re paying for.
See which campaigns are driving intakes
Most streaming vendors hand you an impressions report and call it results. Adduro tracks conversions from web visits and calls back to ad exposure, so you can see which campaigns, publishers, and placements are actually driving intakes for your active torts. Fractional attribution shows each channel’s real contribution instead of giving all the credit to the last ad watched.
See how Adduro does mass tort advertising differently
A quick overview of our approach to targeting, transparency, and driving real intakes.
Get the OverviewBuilt for your specific tort
Every tort has a different claimant profile, and every claimant profile maps to a different targeting approach. Hover any card to see how we think about three of the most active categories right now.
Hover to flip →
Depo-Provera
Linked to meningioma brain tumors after extended use.
The Approach
Depo-Provera
Your claimant
Women who received Depo-Provera injections over an extended period.
How we reach them
Demographic filters for women in the relevant age range, layered with health behavioral signals and geographic targeting in high-density markets.
PFAS / Water Contamination
Contaminated water near industrial sites and military installations.
The Approach
PFAS / Water Contamination
Your claimant
People living near contaminated water sources, often tied to industrial sites or military installations.
How we reach them
Geographic precision is the primary layer. Households within defined proximity to contamination sites, then layered demographic and behavioral signals.
Social Media Addiction
Parents of minors harmed by addictive platform design.
The Approach
Social Media Addiction
Your claimant
Parents of minors harmed by addictive platform design.
How we reach them
Household-level demographic targeting for parents of children in the relevant age range, layered with behavioral signals around parenting and platform usage.
Download the Mass Tort CTV Targeting Playbook
See the full targeting approach for Depo-Provera, PFAS, and Social Media Addiction campaigns.
Streaming complements broadcast
Streaming and broadcast TV audiences are roughly split down the middle. If you are only running broadcast, you are missing half of the people watching television. Broadcast has no way to filter for your specific claimant profile. Streaming adds the precision layer that broadcast cannot provide.
Broadcast (Linear) TV
- ✓ Broad market reach
- ✓ Everyone in a DMA sees the ad
- ✓ No insight into who watched
- ✓ Aggregated post-campaign reports
- ✓ No connection to case outcomes
Streaming with Adduro
- ✓ Household-level precision targeting
- ✓ Qualified households see the ad
- ✓ Full demographic, geographic & more delivery data
- ✓ Real-time performance by publisher, app & zip code
- ✓ Conversion tracking connects ad exposures to your intakes
Book a strategy call
See what precision targeting looks like for your active torts.
In less than 30 minutes, we can walk through exactly how Adduro would approach your active tort campaigns: which targeting data we would use, which publishers would carry your ads, and how conversion tracking from web visits and calls connects your streaming spend back to your intakes.
- √ Targeting built on Experian, TransUnion, LiveRamp, Nielsen data & more
- √ Lower CPMS with direct to publisher deals & 100% on TVs
- √ Connect ad exposure to your intakes through conversion tracking